BlackBerry 10 Carrier Support Good for RIM Stockand Consumer Confidence
Verizon Wireless said it will offer a BlackBerry 10 device soon after RIM's official launch, but RIM needs to keep the carrier support coming if it wants to draw consumer interest away from the new iPhone.
By Al Sacco
Managing Editor, CIO
On Friday, Research In Motion’s (RIM) ever-dwindling stock got a much-needed boost from Verizon Wireless.
The wireless carrier’s CMO Tami Erwin told CNET that it will offer “a BlackBerry 10 smartphone” in early 2013, making it the first carrier to state its support for RIM’s upcoming OS. RIM plans to release two new BlackBerry devices, one all-touch device and another with a “physical” full-QWERTY keyboard, in the first quarter of 2013. It’s unclear from Erwin’s comment whether or not the carrier will offer both devices or try its hand with just one BlackBerry 10 smartphone to start.
Verizon Wireless is the largest U.S. carrier based on subscribers, and its stated support of BlackBerry 10 from the get-go boosted RIM’s stock last week by almost seven percent, the largest gain in the past month, according to Bloomberg News.
Verizon’s support is not only good for RIM’s stock, but it’s also good for consumer-confidence. If Verizon is willing to state its support of BlackBerry 10, it has at least some degree of confidence in RIM’s new OS. The best thing RIM can do right now is to convince other major U.S. carriers, and carriers in Canada and other key markets, to express their support for BlackBerry 10 as well.
I got some hands-on time with the new BlackBerrys last month, and though I can’t talk specifics due to an unofficial NDA, I left the demonstration feeling optimistic about RIM’s future. Verizon’s support makes me even more optimistic. Bu one carrier’s nod, even if it is the largest U.S. carrier, may not be enough to keep smartphone buyers away from a new iPhone or Android device until 2013.
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.