Whole Foods “consistently produces great, visual content marketing that translates across many social platforms,” says Ann-Marie Jancovich, content and promotions manager for Vertical Measures. The specialty grocer shares its passion for healthy living with customers, providing “tools and resources to make good choices without a heavy focus on branding.”
Whole Foods has more than 3,000 recipes in its online database, which customers can bookmark, save to their own recipe box and use to create custom shopping lists. “From a social sharing perspective, the prominent buttons make spreading the word easy, and the rating option encourages customer engagement while instilling a sense of community,” Jancovich says.