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The Content Marketing Hall of Fame: 13 Ways to Build Your Business

These brands offer simple, sometimes unorthodox examples of ways to connect with your customers without spending advertising dollars. Their innovation earns them a spot in CIO.com's Content Marketing Hall of Fame.
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James A. Martin is a seasoned tech journalist and blogger based in San Francisco and winner of the 2014 ASBPE National Gold award for his CIO.com blog. He writes CIO.com's Living the Tech Life blog and is also a content marketing consultant.