Microsoft lost the BYOD smartphone to Apple and Android and was on the verge of a complete collapse in the tablet space. In a Forrester survey conducted in late 2013, Apple iPads led the vast majority of BYOD tablet deployments, with Android tablets making a serious run. Windows 8-based tablets were practically non-existent.
Then the survey asked about BYOD tablet deployment plans in the next 12 months — and Windows 8-based tablets led the pack. What’s behind the turnaround? A lot of factors are trending Microsoft’s way, from refresh cycles to IT regaining some control over devices. Suffice to say, “the tablet in the enterprise is theirs to lose,” says Aberdeen’s Andrew Borg.