Organizations rely on the cloud for operational agility, efficiency, resilience, and value. According to a recent Gartner report, by 2025, 85% of organizations will be cloud-first. A recent IBM survey tells us that, currently, 97% of businesses worldwide rely on more than one cloud.\n\nStill, many organizations might have multiple on-premises applications and data sets that currently are not, and may never be, in the cloud. Many companies\u2019 data infrastructure is a mix of multiple clouds and on-premises platforms. Since we live in a world of hybrid infrastructure\u2014a world that\u2019s cloud-first (and multicloud), but also intersects and integrates with on-premises services and data sets\u2014what is the right approach to backup?\n\nMany leading companies combine cloud and on-premises backup technologies to ensure their environments, data sets, applications, and users are kept safe and secure\u2014i.e., protected from data loss, downtime, and disaster.\n\nExploring the problem\n\nSome organizations have an existing backup policy but don\u2019t have a clear directive regarding cloud-based backup. Some IT leaders don\u2019t spend a lot of time on backup because, in part, backups can often be a nuisance. However, the reality is that most backup platforms aren\u2019t keeping up with today\u2019s demands. Data sets are growing exponentially, and on-premises solutions are already reaching their limits. Data is being spread across disparate infrastructures (private data centers, cloud, end-user devices). It\u2019s becoming harder to ensure successful backups with traditional approaches, many of which require different backup tools for different environments. A survey of 4,000 professionals tells us that 37% of backup jobs fail, and 34% of restores fail\u2014staggering numbers that can\u2019t be tolerated.\n\nChoosing a hybrid approach\n\nMany assume that adding cloud-based backups to existing paradigms will incur additional costs, require absent skill sets, and add complexity to an already complicated IT environment\u2014all without adding value. But the reality is very different. Companies need to re-examine their current data backup policies and understand that cloud-based backup is an efficient, effective approach to augmenting and extending existing backups.\n\nImagine your current backup strategy utilizes typical on-premises infrastructure. You maintain your backups according to the 3-2-1 rule (three data set copies, two types of media, and (at least) one offsite copy). You have three primary data sets on disk, you create two secondary copies on secondary disk, and then you dump those copies to tape, keeping one set of tapes onsite, and sending another set to a repository for offsite archive. And maybe you\u2019re doing this work at many sites, for many different applications.\n\nCloud backup can fit into this backup strategy, augmenting on-premises backup by:\n\nYour primary backups will still go to local disk for the fastest possible restores, but other applications that don\u2019t require the fastest restores can start going to cloud backup. You could also reduce your reliance on expensive on-premises disk or tape. The versatility of cloud backup gives you important advantages for managing data growth, tailoring service-level agreements, and even providing an alternate, online source of data in the event your primary location is taken offline by a disaster.\n\nIncorporating cloud backup also provides another critical advantage. In a world of cyberattacks and ransomware, organizations could discover, to their dismay, that their data sets have been stolen or deleted. Having immutable copies of your data on a completely different cloud backup platform gives your organization an added tool for recovery that, compared to tape, is much more accessible and requires less manual intervention.\n\nIncreasingly, organizations are convinced of the importance of data backup, and now, the benefit of moving toward a hybrid strategy using both on-premises and cloud (perhaps even with a data storage-centric cloud services provider) infrastructure.\n\nTo learn more about efficient cloud backup, visit here.