By Bryan Kirschner, Vice President, Strategy at DataStax\n\n\n\nWith today\u2019s talk of inflation, it\u2019s worth taking a moment to acknowledge the relentlessly favorable economics of our industry. Since well before my father was programming mainframes and I was learning to code on a Commodore 64, we in tech have benefited from continuously improving price-performance.\n\nLately, DataStax (my employer) has done its part by cutting the cost of write requests to Astra DB (our Apache Cassandra database-as-a-service) by 50%.\n\nGetting \u201cmore for less\u201d is always nice, but it\u2019s important to fully appreciate how and why moves like this in the digital ecosystem can be strategically important to your organization in ways that (for example) a BOGO deal on a physical or consumable good simply is not.\n\nDone right, data-driven digital interactions create a virtuous cycle. Winning more digital interactions generates more data that can be fed back into new and better digital interactions. And as the scope (variety) and scale (volume) of a data estate grow, more becomes possible, such as smarter ML or new and valuable mash-ups of different data sources.\n\nThis applies to your business\u2013and to ours as well.\n\nIncreased scope and scale of usage of Astra DB by our customers enables us to generate more intelligence about how to optimize resource consumption. More volume enables us to negotiate better discounts with cloud providers. And data generated by thousands of use cases gives us insight into how to tune or enhance functionality based on real-world use.\n\nBecause of the digital virtuous cycle, we know in our bones that returning value to our customers is far more powerful in the long run than dropping a few more dollars in our pocket. Here\u2019s why.\n\nWhen our customers can count on us to control storage costs and evolve their horizontal toolset, they gain a competitive edge.\n\nThat\u2019s because the work of every engineer that you have focused on serving your customers drives the virtuous cycle of not only the value created by an interaction, but also the knock-on value of the data generated.\n\nOn the other hand, if you commit your engineers to reducing storage costs or creating horizontal infrastructure rather than to winning more interactions with customers, there are no network effects. You might drop a few more dollars in your pocket, but you\u2019d be missing out on increasing the value of your data estate.\n\nAnd how quickly and fully you realize its potential value is the key to your competitiveness.\n\nMoving fast, focusing on your core, and not reinventing the wheel are all outstanding ways to accomplish this.\n\nFor companies like ours in the open-source SaaS ecosystem, that means driving the price-performance of a best-of-breed open-source technology, available on demand from public cloud providers (who are themselves driving the price-performance of commodity infrastructure).\n\nFor companies like yours, more so than ever before, the economics of our industry are aligned toward enabling you to innovate and grow. It\u2019s a privilege to be able to reflect on what lies ahead in this \u201cdecade of data\u201d after witnessing 50 years of Moore\u2019s Law and conclude: \u201cMaybe we ain\u2019t seen nothin\u2019 yet.\u201d\n\nLearn more about us here.\n\n\n\nAbout Bryan Kirschner:\n\nBryan is Vice President, Strategy at DataStax. For more than 20 years he has helped large organizations build and execute strategy when they are seeking new ways forward and a future materially different from their past. He specializes in removing fear, uncertainty, and doubt from strategic decision-making through empirical data and market sensing.