Amazon Web Service exec on competing with Google and Microsoft

Plus, would AWS ever offer a private cloud? Do customers outgrow the cloud?

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When you see the CIO of GE – which is over a 100-year-old company – saying AWS is their technology platform for hopefully the next 100 years, that’s a good indicator of where large enterprises see things going. And they have a really strategic migration plan of moving 9,000 of their internal applications into AWS. We see large, highly-regulated entities like Capital One talk about how AWS is actually more secure – they were able to realize higher levels of security than they were on premises.

If you think about ‘private cloud,’ you can choose to make an investment of several million dollars and then you can maybe have a circa 2013 AWS service available to you. But that only goes so far because AWS is growing all the time, we’re adding functionality at a pretty strong clip – we’ve already added over 180 features this year – and we’re adding new services and capabilities and instance types. We’re broadening the platform while also deepening the functionality within that platform. It’s really hard to keep up if you’ve already had to make that big capital upfront investment, and then go ahead and try to keep up with the developers in your organization who want to move as quickly as they can but find themselves in this little box frozen in time.

By choosing AWS, you get to take advantage of that pace of innovation, you get to take advantage of the scale at which we operate. Time and again we see customers choosing AWS over on-premises infrastructure and even if sometimes customers experiment with their own infrastructure, they very frequently come back to AWS in the long-term.

But are there some applications and organizations that have the scale and technical in-house expertise that could build a customized infrastructure that is more precisely tuned for the needs of their application?

I disagree with the premise. The idea that there is some highly specialized workload – we have highly specialized tooling to support workloads of that type. Whether you’re going to run high performance computing, or you want to run petabyte-scale analytics, or you want to run real-time streaming data over measurements that are coming from disparate locations at thousands of times per second; we have a platform for that. So I can’t think of a broader set of workloads that fit inside our infrastructure technology platform. And that’s by design. We’ve built the platform so that it could accommodate a very broad set, and that includes highly optimized, highly specialized workloads.

This story, "Amazon Web Service exec on competing with Google and Microsoft" was originally published by Network World.

Copyright © 2016 IDG Communications, Inc.

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