At Mobile World Congress a couple of months ago, Samsung and LG dominated the talk about smartphones with product launches that probably rivaled the GDP of some small countries. There were whispers from HTC about something new coming, but the people who were talking didn't know anything and the people who knew anything weren't talking.
What HTC had brewing was the HTC 10, a simply named flagship phone that is unfussy in design and UI while taking a deserved place next to flashier rivals.