The retail industry-focused product aims to help enterprise customers unify their data and gain valuable customer, product, supplier, and location insights. Credit: iStock/metamorworks Enterprise data management vendor Informatica has released the first industry-specific version of its Intelligent Data Management Cloud (IDMC) for retail customers. Called the Intelligent Data Management Cloud for Retail, the data management platform customizes Informatica’s suite of machine learning-powered tools to help retail customers catalog, ingest, integrate, and prepare data for use in analytics and AI-powered applications. Customized to augment data and analytics for retail IDMC for Retail has been built off the back of Informatica’s experiences working with existing retail and consumer goods customers, such as Kroger, The Hershey Company, Unilever and Discount Tire. “We have built industry-specific workflows, connectors, extensions, and data models for retail to help these organizations drive better customer experiences, publish their product catalogs, drive e-commerce initiatives, power omnichannel experiences and help them manage their supply chains in the wake of new challenges in the form of changing consumer behavior due to the pandemic,” said Jitesh Ghai, chief product officer at Informatica. Informatica is focusing on helping customers to integrate their data from across various point-of-sale, payment processing, inventory, and other business applications, regardless of if those systems are homegrown or supplied by Oracle, GS1, Salesforce, Magento, and others. “Other functionalities include out-of-the-box retail accelerators that significantly reduce time-to-value, including connectivity to GDSN data pools, commerce platforms such as Adobe Experience Manager, and procurement networks like Coupa, all while maintaining the privacy and security of the datasets,” Ghai said. Connecting to these disparate and siloed data sources and collecting data in a privacy-conscious way is becoming an increasingly important task for retail organizations, according to Doug Heschen, principal analyst at Constellation Research. More out-of-the-box data tools IDMC for Retail also comes with out-of-the-box data models for customer data management, the ability to extend data models to support product, supplier, and location data, and enriching customer loyalty and rewards programs. The product also comes with pre-built dashboards that allows enterprises to search, view, and manage customer information, along with their transactions and interactions data. The product also offers automated product classification, syndication, supplier, product, and customer onboarding interfaces powered by its proprietary CLAIRE AI engine. “One of the many examples of what CLAIRE can do is to help predict inventory demands in real-time and optimize routes for delivery,” Ghai said. “The AI engine connects to data sources, understands it, interprets it, and cleanses it to build a trusted, authoritative, single source of truth and democratizes it for data science initiatives through our AI powered data marketplace.” Being able to take these kinds of retail-specific capabilities off the shelf “will obviously save time and speed time-to-value,” Constellation’s Heschen said. Related content BrandPost The future of trust—no more playing catch up Broadcom: 2023 Tech Trends That Transform IT By Eric Chien, Director of Security Response, Symantec Enterprise Division, Broadcom Mar 31, 2023 5 mins Security BrandPost TCS gives Blackhawk Network an edge with Microsoft Cloud In this case study, Blackhawk Network’s Cara Renfroe joins Tata Consultancy Services’ Rakesh Kumar and Microsoft’s Nilendu Pattanaik to explain how TCS transformed the gift card company’s customer engagement and global operati By Tata Consultancy Services Mar 31, 2023 1 min Financial Services Industry Cloud Computing IT Leadership BrandPost How TCS pioneered the ‘borderless workspace’ with Microsoft 365 Microsoft’s modern workplace solution proved a perfect fit for improving productivity and collaboration, while maintaining security of systems and data. By Tata Consultancy Services Mar 31, 2023 1 min Financial Services Industry Microsoft Cloud Computing BrandPost Supply chain decarbonization: The missing link to net zero By improving the quality of global supply chain data, enterprises can better measure their true carbon footprint and make progress toward a net-zero business ecosystem. By Tata Consultancy Services Mar 31, 2023 2 mins Retail Industry Supply Chain Green IT Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe