By Jeff Henry, head of product strategy \u2013 Mainframe, Broadcom Software\n\nTime is precious.\n\nThink about the importance of a single second in sports. In F1 racing, the average pit stop is just two to three seconds. The driver and crew know that getting the car in and out that quickly is what it takes to beat the competition to the checkered flag. How many basketball games or other sports competitions come down to a critical moment that makes all the difference? Queue the half court \u201cbuzzer beater,\u201d last-second \u201cHail Mary\u201d touchdown, or \u201cphoto finish\u201d at the Kentucky Derby. Clearly, time matters!\n\nNow, in sports, even those who lose on any given day typically have another chance or another season to get that victory. But what if next time isn't an option? In the business world, coming up short may not just be the game, it may be the end.\n\nMake the most of every second\n\n\n\nIn the world of business, time is money and every second counts. Literally. You can put a dollar value on time, right down to the second.\n\nDuring the Super Bowl, the average cost of a second can be more than $200,000 where 30-second TV commercials fetch as much as $6 million. Each tick of the clock equates to dollars. That\u2019s a lot of money. But there\u2019s another example that values a second by nearly twice as much.\n\nVisa, the world\u2019s largest card payment company, processes over 70,000 transactions every second with an estimated annual payment volume of nearly $10 trillion. For Visa, the cost of a second is over $300,000.\n\nWhat, then, does Visa use to process that many transactions and to safeguard those highly valuable seconds? For Visa, the modern mainframe is part of the tried-and-true answer. In fact, Visa has been up and running without a single hiccup for the last 20 years.\n\n\n\n \n\nDon\u2019t just measure your time \u2013 safeguard it\n\n\n\nWith so much at stake, it only makes sense that today\u2019s leading organizations work to make the most of every second of every day. Consider the cost of downtime and the impact of every second that your business isn\u2019t up and running. For Fortune 1000 companies, that cost is upwards of $278 per second, $16,000 a minute, and over $1 million per hour. This toll can be much higher in certain industries like financial services which can exceed $8 million per hour.\n\nOn top of costly downtime, how about the cost of every second a hacker goes undetected in your system? With the average security breach now reaching $4.2 million per incident, it takes just a second or two for hackers to compromise your data, credibility, and brand image. In that way, measuring time is not enough. You must also protect it.\n\nThe cost of scenarios like these and others can add up quickly, impacting the bottom line in a big way.\n\nTake Amazon, where every tenth of a second of latency results in a 1% loss of sales. Over the course of a year, that's $1.3 billion dollars lost. On the flip side, for Walmart, seizing an opportunity to increase transaction speed by a single second can improve conversions by 2%. This translates to an additional $274 million in revenue per year.\n\nStart saving with mainframe\n\n\n\nNow, since time is money, then saving time not only saves you money, but can also make you money. In our experience at Broadcom Software, today\u2019s leading organizations use mainframe to do both. They treat the mainframe as a strategic asset instead of a cost center. We are focused on working with organizations and providing the tools they need to take advantage of every second so they can get the most value from their mainframe and hybrid cloud investments.\n\nWe partner side by side with them so they can embrace modern DevOps practices that improve developer productivity and shift time spent on manual activities towards coding and developing new features or innovative capabilities. With our partnership and vision, these organizations are adopting AIOps and combining artificial intelligence with domain expertise to speed discovery, diagnosis, remediation, and even prevent issues from ever happening in the first place. And we\u2019re helping them integrate their enterprise-wide \u201cZero Trust\u201d security model to speed threat detection and prevention.\n\n\n\nInvest in your \u201cpit crew\u201d\n\nReturning to the sports world, Broadcom Software likes to think of itself as the \u201cpit crew\u201d for the world\u2019s largest companies. In both Formula One and NASCAR, the pit crew is often regarded as \u201cthe hidden athlete of car racing.\u201d As in sports and business, a single second can make all the difference to whether a team wins or loses. Or whether a business grows or flounders.\n\nThat\u2019s why many of the world\u2019s leading companies turn to us. We help them save time, which in turn helps them generate both money and competitive advantage.\n\nI get it. Building a robust software strategy is not automatic. It takes work, expertise and the right partner to keep your technology up and running and to make the most of it every second of every day. Our \u201cpit crew\u201d is ready to keep your IT \u2013 and your business \u2013 firing on all cylinders.\n\nConnect now with Broadcom Software to see how we can modernize, optimize and protect your business.\n\nAbout Jeff Henry:\n\nAs the Vice President of Strategy, Product Management, and Design for the Mainframe Division of Broadcom Jeff is responsible for portfolio balancing across a $2B+ business, as well as directing investments into new market endeavors, leveraging a Lean Startup Practice.