10 content marketing tips for ecommerce success

Digital marketing experts share their secrets designed to help you develop online ecommerce content that motivates buyers, increases sales and builds brand loyalty.

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Most modern brands understand the importance of content marketing. That doesn't mean, however, it's easy or that those companies good at it. In fact, the reality is often the opposite. 

Only 30 percent of B2B marketers believe their organizations are good at content marketing, and that number is down from 38 percent in 2015, according to a report from the Content Marketing Institute. And 55 percent of marketing professionals say it's not clear to their organizations what good content marketing looks like, the same study says.

Quality content marketing for ecommerce sites can be even more challenging. If, for example, the content is too "sales-y," it can be a turnoff. If it's too subtle, it could lead to lost sales. Marketers also can't just create a blog and check off some ecommerce content-marketing box. "Unfortunately, I'm still seeing many ecommerce businesses that think content marketing simply means having a blog," wrote Steve Olenski, a senior creative content strategist at Oracle Responsys, in a recent MarketingLand.com blog post. "And while a blog is a great start, content marketing mastery requires much more than a handful of blog posts."

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