5 project management mistakes your marketing team is probably making

Marketing campaigns are getting more advanced, but are you failing to properly manage them?

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Project management isn’t just for your software development team. The same concepts can be applied to other areas of your operations, as well, from human resources to accounting. Anytime your employees need to collaborate on a long-term project, it’s essential to have a plan in place to keep things on track from start to finish.

This is especially true of your marketing efforts. You likely already strategize your campaigns before they begin, but do you monitor their progress along the way? If not, things can easily fall through the cracks. Here are a few project management mistakes your team may be making, along with tips on how to correct them.

1. Failure to automate

Project management has grown in popularity as businesses have realized the many tools available. While it’s ideal to have a fully-trained project manager on staff, project manager software can equip your existing team members with the guidance they need to create and execute marketing projects. Employees merely set up the project, inputting information about their goals and deadlines and the right software will walk them through what they need to do to meet those goals. They won’t have to worry about missing milestones because the system will alert them, letting them know what they need to do to keep their campaigns going.

2. Losing focus

Many of the top marketing campaign issues can be generalized as a lack of focus. You may be fully aware of your goals, but is your entire team aware of them? Does that focus remain throughout the campaign, even if it lasts for weeks or months?

3. Not measuring

One of the best things about project management tools is that they’re ideal for tracking every aspect of your project. You likely already know the importance of measuring your marketing efforts, but project management gives you data you might not have through traditional marketing analytics. You can closely monitor how much money you spent versus how much you originally intended the project to cost. You can also note how the workload was balanced between various team members, as well as gather information on their performance. This may highlight an employee who isn’t pulling his or her fair share of the load, letting you take action to improve things before the next big marketing push.

4. Separating teams

In today’s outsource-reliant business world, it isn’t unusual for a marketing team to combine salaried workers and contractors, some of whom work remotely. Managing outsourced team members can be tricky, especially if you’re combining on-site and remote workers. Project management software can help you oversee all of it, tracking each team member’s progress in one place. Make sure someone is assigned to monitor the project and check in with each worker on a regular basis to make sure they will be able to meet predetermined deadlines. This will help bring everything together to ensure teams are cohesive, no matter what their individual work situations are.

5. Improperly delegating

No large-scale marketing campaign is the work of a single person. Even if you only delegate your graphic design or social media scheduling, delegation is crucial. Yet many marketing managers find it takes more time and effort to ask someone else to take care of a smaller task than to simply handle it themselves. Project management methodologies are designed to make it easy to assign tasks to individual team members, especially if a manager can designate those small tasks from the beginning. If a team member knows, for instance, that it’s his or her responsibility to take care of all social media posts throughout the duration of the campaign, the manager won’t have to continually delegate.

Marketing campaigns can be complicated, but the right approach to planning and execution can make all the difference. Project management processes can help marketing teams set deadlines, manage teams, and monitor ROI on each of their campaigns. Over time, businesses will usually find that project management software is ideal for every large project throughout its operations.

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Copyright © 2017 IDG Communications, Inc.

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