8 companies using big data to disrupt real estate

Here's how top companies are using data to target the right clients in the real estate industry and prepare more unique offerings.

Real estate is a massive industry, with over 200,000 residential brokerage firms and 35,000 operating commercially. The industry touts an impressive $235 billion per year in revenue. Clearly if you’ve found your way up the ladder in real estate, you’re not regretting the decision. But what can the industry as a whole do to maintain that success?

It’s no secret that people buy property. Be it a house or an office space, it’s always going to be a necessity. But improvement comes in the form of refinement. Refinement in this case means targeting the right buyers when trying to move property. Properties on the market for years are doing nothing but taking up space, literally.

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