Digital KPIs: Your keys to measuring digital transformation success

CIOs are leveraging digital KPIs to gauge the impact of digital business initiatives — and to help recalibrate digital models based on measurable value and performance.

Digital KPIs: Your keys to measuring digital transformation success

Ask a CIO how he or she quantifies the impact of their digital transformations and you may get a funny look, like you told a tasteless joke. The reality is that many CIOs don't have metrics for gauging the success of digital projects, such as new mobile apps or chatbots. But CIOs who fail to quantify these initiatives may find themselves outflanked by nimbler rivals, analysts say.

One methodology for tracking digital transformation efforts is digital key performance indicators (KPIs). But to avoid wasting time and resources, CIOs need to make sure they know what they’re tracking and what they aim to accomplish.

“The biggest limitation [of digital KPIs] is the lack of a clearly defined digital ambition," or strategy, Gartner analyst Paul Proctor tells "Having a clear idea of your digital ambition will give you some ideas of what you should be measuring to measure your progress. You can't measure something you don’t have a measuring stick for."

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