Why business demand for advanced weather data is heating up

From improved telematics, to better commercial drone operations, weather data can help companies in different ways

“The weather excuse” is a term commonly tossed around by investment analysts when publicly-traded companies blame an earnings miss on the weather. But a growing number of organisations—public and private—are making advanced weather data a core part of their business strategy to improve decision making, grow revenues, reduce risk and ultimately gain a competitive edge—in turn making “the weather excuse” a thing of the past.

Advanced data is critical as severe weather events increase in their intensity, causing billions of dollars in damage annually. Advanced climatological data is just one piece of the puzzle, but an important one that can drive decision making and planning for numerous business applications. There are three emerging areas in particular that hold tremendous potential:

Three ways climatological data can improve telematics and fleet operations

Frost & Sullivan estimates that telematics devices are enabling fleets to reduce fuel costs by as much as 25%, with a 30% reduction in idle time. One of the most appealing areas of innovation for fleet telematics is the ability to leverage advanced weather data to monitor deteriorating road conditions, hail and other weather hazards.

The ability to overlay real-time and forecasted weather data such as lightning, hail, temperature, wind speed, etc. with road surface conditions holds the potential for businesses to significantly improve their fleet operations, routing efficiency, and driver safety. This evolution of fleet telematics from basic “track-and-trace” to more advanced capabilities is driving business demand and extending the benefits that come from better visibility into the fleet.

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