6 hot digital transformation trends — and 4 going cold

Now considered essential to driving profits, digital transformations are shifting from platform-first strategies to initiatives that leverage emerging technologies in service of clear customer and operational goals.

Digital transformation has moved beyond a nice-to-have to let’s get cracking. Once a top priority for early adopters and cutting-edge enterprises, digital transformation has moved into the mainstream. Few would argue that digital transformation initiatives are vital to the success of their organization.

In fact, 64 percent of respondents to a 2017 Constellation Research survey said digital transformation is essential to driving profits.

A recent Frost & Sullivan survey looking at end-user perspectives on navigating digital transformation globally, found that improving digital presence will be a top driver for IT investment over the next two years. Other broad goals respondents have for their organizations include reducing operational costs, improving the customer experience, and aligning IT with business strategy.

Here is a look at some specific digital transformation trends that are on organizations’ radars right now — as well as once hot initiatives that are beginning to cool.

Heating up: Location services

Connecting with patients and “creating an intensely positive digital experience” is top of mind at Dignity Health, says Dr. Shez Partovi, chief digital officer and senior vice president of digital transformation at the healthcare system, which is merging with Catholic Health Initiatives. To do that requires “removing friction” and engaging with patients wherever they are, he says.  

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