AI proves its value in improving customer experiences

Organizations are transforming artificial intelligence into business wins, thanks to initiatives aimed at improving customer outcomes.

AI proves its value in improving customer experiences
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Companies are on a mission to enhance customer experience, to make life happier for the people with whom they do business. A quick search on business social media site LinkedIn turns up a numerous jobs related to customer experience management.

At the same time customer experience is garnering so much interest, a growing number of organizations are deploying artificial intelligence (AI) tools. Research firm Markets and Markets forecasts that the AI market, including hardware, software, and services, will grow from $21.46 billion in 2018 to $190.61 billion by 2025, at a compound annual growth rate (CAGR) of 37 percent.

Major drivers for the market include growing big data projects,

increasing adoption of cloud-based applications and services, and increasing demand for intelligent virtual assistants. The major restraint on the market is the limited number of AI technology experts, the report says.

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