How Khaadi cured system fragmentation to cut costs and boost sales

To foster continued expansion in the Middle East and worldwide, the retail empire implemented global, cloud-based ERP and analytics for real-time data consolidation and improved sales support.

CIO | Middle East  >  Collaboration / teamwork / meeting / planning / strategy
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Twenty years after founding Khaadi, an Eastern apparel empire, Shamoon Sultan decided to resolve a problem familiar to executives globally -- siloed sales and customer information, as well as different on-premises systems throughout the geographically dispersed company, were hindering growth.

Khaadi, based in Pakistan, has worldwide outlets including eight in the Middle East, where it wanted to continue to expand.

Meanwhile, system fragmentation frustrated customers and caused lost sales opportunities, especially online. Customers browsing the company's own website as well as Alibaba's Daraz and other third-party sites that were selling Khaadi merchandise were often told just at the point of sale that selected items were out of stock; or, after being told that a purchased item would arrive within two days, would then get a call from a service rep that the item was actually no longer available.

Internally at Khaadi, there was no single source of truth for supply chain, marketing, and retail data, and consolidation of information was time-consuming.

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