Middle East enterprises take up AI to streamline business processes

In a region where business culture has been heavily reliant on face-to-face interactions and personal contact for generations, AI solutions are drastically disrupting business processes

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As companies and governments in the Middle East adopt artificial intelligence (AI) solutions, every aspect of business operations stands to be altered by non-human interactions.

Though the Middle East and North Africa region (MENA) market presents some unique challenges – most notably the need for customer-facing AI solutions to be able to communicate with the over 100 languages and numerous dialects and variations spoken in the Gulf Cooperation Council (GCC) alone – businesses in the region are quickly realising that if they do not follow the global shift toward AI, they risk being left behind.

“In this region, either we are going to have to be early adopters of AI technology, or we will be forced to adopt it later on as the world continues with digital transformation,” says Jassim Haji, President of the Artificial Intelligence Society of Bahrain.

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