Madagascar emerges as a BPO destination for French speakers

Madagascar is using its fast Internet speeds, low cost and Malagasy-accented French language skills to challenge established outsourcing destinations like Tunisia and Morocco.

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Customer care calls from French speakers are now just as likely to be answered by agents in Madagascar as they are to be serviced in more well-known outsourcing destinations.

The island nation, situated about 400 kilometres off the coast of Africa in the Indian Ocean, is gaining a reputation as a disruptive force in business process outsourcing (BPO) for the francophone market.

Most of the focus for the outsourcing sector is on the island’s capital, Antananarivo, which has a population of 1.3 million.

The initial boom in interest in Madagascar as an outsourcing destination began a few years ago when the country’s eager local talent, with its melodious Malagasy French, started siphoning off some of the call centre work from places such as Mauritius.

Faster than the rest of the continent

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