Westpac takes crowdsourcing challenge to the UK

The Westpac Global App Challenge – UK is offering developers and designers based in the United Kingdom the chance to visit New Zealand as part of a NZD$100,000 ‘Kiwis love Geeks’ crowdsourcing competition for mobile and web banking apps.

Westpac is calling on UK developers and designers to draw on their experience as a bank customer and isolate a service or process that could be done easier and faster using a mobile or web app.

The winner will receive NZD$20,000 and a contribution of up to $20,000 towards an adventure holiday in New Zealand, and the concept will be brought to market with a NZD$60,000 development fund.

Westpac says the winner will retain intellectual property rights to the completed app and be able to commercialise it outside of New Zealand and Australia.

A ‘Kiwis love Geeks’ video supports the competition:

Related:Banking on success: An interview with Westpac CIO Peter Fletcher

“The United Kingdom is a well-regarded hub for digital and mobile innovation and we would like to tap into that expertise,” says Simon Pomeroy, head of digital at Westpac. “If a developer or designer thinks like a customer and isolates a pain point, they have the skill and creativity to provide a solution through an app. There is the possibility that the app could also solve the same problem in other parts of the world and by retaining the intellectual property rights the winner can try and leverage that.”

The Westpac Global App Challenge – UK will close at 5pm on Friday 7th February 2014, New Zealand daylight time.

Related: Westpac is number 19 in CIO100, the annual report on the top ICT using organisations in New Zealand.

A shortlist of at least seven will be selected to give a 15 minute presentation on their concept to a panel of expert judges via video-conference. The winner will be selected from those presentations.

Developers and designers can get information, view the launch video, register their interest and receive entry forms through this site.

This competition comes right after Westpac NZ chose three apps to develop after crowdsourcing mobile apps within New Zealand. Two of those apps are expected to be available shortly.

Follow Divina Paredes on Twitter: @divinap

Follow CIO New Zealand on Twitter:@cio_nz

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Copyright © 2013 IDG Communications, Inc.

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