Just after launching a focused data management platform for retail customers in March, enterprise data management vendor Informatica has now released two more industry-specific versions of its Intelligent Data Management Cloud (IDMC) \u2014 one for financial services, and the other for health and life sciences.\n\nThe new, industry-targeted data management platforms \u2014 Intelligent Data Management Cloud for Health and Life Sciences and the Intelligent Data Management Cloud for Financial Services \u2014 were announced at the company's Informatica World conference Tuesday. (Separately, the company also announced new applications within its SaaS 360 product range and IDMC features to help ease data management, data engineering and MLOps tasks.) \n\nThe industry-focused products look to solve the challenges of unstructured and siloed data by combining machine learning capabilities with specific integrations that the company calls "accelerators," while complying with a variety of regulations and data standards.\n\nThe launch of the new data management platforms is in line with the trend for cloud service and solution providers to offer vertical solutions with prebuilt capabilities to enable enterprises to adopt applications and realize their value faster.\n\n"This trend that [Google Cloud CEO] Thomas Kurian set off in 2019 with Google Cloud releasing vertical solutions has become the norm with all major cloud solution providers looking to do the same," said Holger Mueller, principal analyst, Constellation Research. "The value proposition for enterprises is clear \u2014 faster adoption and move to the cloud and better value once you are there due to prebuilt vertical capabilities."\n\nIntelligent Data Management Cloud for Health and Life Sciences\n\nThe new Intelligent Data Management Cloud for Health and Life Sciences is a version of Informatica's suite of tailored machine learning tools to help healthcare and life sciences customers catalogue, ingest, integrate, and prepare data for analytics and AI-powered applications that are geared to drive positive health outcomes and efficient operations.\n\nSome of the accelerators included as part of the new platform are integrations with Salesforce, NPI data, National Patient Account Services, Workday, Oracle Fusion HCM Cloud, Orange HRM, Salesforce Health Cloud, MedPro, healthcare-focused cloud company Veeva, and HR vendor UltiPro.\n\nAnalytics for faster decision making\n\nThese specific connectivity integrations are meant to allow healthcare providers to have a 360-degree view of all their important data and run analytics on them to take faster decisions and reduce time to market, Informatica said.\n\nConnecting disparate and siloed data sources and collecting data in a privacy-conscious way is becoming an increasingly important task for healthcare companies, Mueller noted.\n\nTo this end, the new healthcare and life sciences platform also supports healthcare industry-specific extensions to support compliance with healthcare-related programs and regulations including HL7, Health Information Exchange (HIX), HIPAA (the Health Insurance Portability and Accountability Act), and the National Council for Prescription Drug Programs (NCPDP).\n\nIn order to help maintain data privacy while validating and standardizing data for use, the IDMC platform offers a Data Quality Accelerator for Crisis Response.\n\nThe accelerator contains a specific set of rules that cleanse, standardize, and validate data, allowing customers to enable data-driven decision making that can help improve patient health, the company said.\n\nIntelligent Data Management Cloud for Financial Services\n\nThe Intelligent Data Management Cloud for Financial Services, like Informatica's other industry-focused platforms, combines vertical-based accelerators with the company\u2019s suite of machine learning tools to help with challenges around unstructured data and quick data-based decision making. \n\n The integrations that are part of the IDMC for Financial Services include support for data standards and services including ACORD, FIX, FpML, NACHA, SWIFT, LEI, DTCC, and Bloomberg. \n\nThe platform also supports industry-specific extensions and data format support for UNIFI (ISO 20022), ACORD XML, FIXML, and MISMO, the company said, adding that the platform came equipped with \u201cdata quality rules\u201d that can validate and ensure adherence to data standards.\n\nThe rules are part of what the company calls the Data Quality Accelerator for Financial Services and can be used to accelerate the deployment of a data project and enable data-driven decision making. \n\nThe company said that IDMC for Financial Services has built-in metadata scanners that can help extract lineage, technical, business, operational, and usage metadata from over 50,000 systems (including data warehouses and data lakes) and applications including business intelligence, data science, CRM, and ERP software.