How data is driving business investment

Globally, the ability for companies to access more and better data is now a fundamental part of gaining competitive advantage and delivering exceptional customer experience.

SCC Globe
Sunshine Coast Council

In fact, future data requirements are now a critical component of the decision-making process for new investment, particularly when it comes to where companies will locate their headquarters or IT teams.

The pace of digital disruption shows no signs of stalling. A 2018 survey of more than 3000 CIOs from 89 countries found digital initiatives are top priorities for CIOs, and the ability to support greater scale was being “invested in and developed in three key areas: Volume, scope, and agility.”1

As demand for the world’s most valuable commodity continues to skyrocket, so does the need to mitigate risk. Low latency, reliability, minimising down time, and having a mixed portfolio of data connections are all on the radar of CIOs and C-suite executives when it comes to risk management.

Locations delivering uptime 

Traditionally, tech-based businesses and massive data users have been drawn to capital cities. But as regions step up with newer and better infrastructure, many companies are looking beyond the capitals. Furthermore, parts of regional Australia are uniquely placed to offer the increasingly desirable combination of low business costs and a better lifestyle.

video screen shot 2 Sunshine Coast Council

Queensland’s Sunshine Coast has Australia’s newest international broadband submarine cable coming ashore in early 2020.

The cable will offer the fastest data connection from Australia’s east coast to Asia and is the only location outside of Sydney and Perth to offer direct international connectivity. 

According to Amazon Web Services (AWS), access to an immense pool of tech talent, the opportunity to facilitate work-life harmony for staff, and infrastructure that supports productivity are critical factors in location-based investment decisions.

AWS is the world’s most broadly adopted cloud platform, with more than 165 features serviced from data centres across the globe.

Iain Rouse, AWS Australia and New Zealand Director, said the company took a long-term view of its data requirements, seeking to ensure 100 per cent connectivity for customers.

“When you have a population of 20 million connecting to a service in the cloud, the service needs to be highly responsive. This is a business requirement that must frame our investment decisions,” Mr Rouse said.

“If we think about global connectivity for business, we need to consider more secure links, low latency links, the least cost path, and the shortest distance between two points. AWS explores a range of diverse paths to maximise uptime.”

“We are super excited about the opportunity to work with Sunshine Coast Council to develop the next generation of skilled workforce,” Mr Rouse said.

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