Vodafone data strategy improves its results

UK mobile phone operator Vodafone, which is the largest mobile operator in the world by revenue, today reported that group revenues increased in the last quarter.

Group service revenues grew by 1.1 per cent as all regions of the global player improved, it said in its interim management statement for the quarter ended 30 June, 2010.

“We have achieved these results through our continuing commercial approach in key European markets, focusing especially on data,” said chief executive Vittorio Colao. Data revenues grew by 25.4 per cent to £1.2bn.

Group wide the Newbury based corporation reported a revenue increase of 4.8 per cent to £11.3bn. It said the UK and Germany have had their third quarter in a row of improvement as a result of service revenue growth. Vodafone said a focus on smartphones and data plans had delivered this improvement, as well as a netbook focus in Germany.

European enterprise revenues were also improving (0.2 per cent) as a result of improved roaming activity and CIOs selecting its Vodafone Global Enterprise plan.

Vodafone expects a standardisation planacross its IT to save the company £2bn by 2012; savings of £1bn have already been achieved through an efficiency programme that resulted in 2,300 job losses across Europe. The IT infrastructure is being centralised as part of the standardisation plan.

CIO 100 ranked Vodafonealso recently cut costs from its helpdesk and datacentre operations through its outsourced relationship with IBM.

Copyright © 2010 IDG Communications, Inc.

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