Pladis Chief Digital Officer Anthoula Madden putting culture at centre of digital transformation

© Pladis

Chief Digital Officer at confectionery maker Pladis, Anthoula Madden, believes that culture and consumer experience should be at the forefront of digital transformation.

Speaking on the CIO UK podcast at the Gartner Symposium and ITxpo in Barcelona after delivering a presentation about the digital initiatives at the manufacturer behind megabrands McVitie's, Jacob's crackers, Carr's water biscuits, Godiva chocolates and more, Madden explained that defining what digital transformation is and what it means for the business is crucial.

"We distilled it down and what it means for us is that it is a truly consumer-concentric business model and therefore, how do you realign the capabilities of the business, realign your operating and business model, the KPIs and even the culture of the business to be truly consumer-centric," she said.

Madden explained the importance of putting consumer experience at the core, rather than focusing on transforming the product. She emphasised that the process is a challenging one, but following the right structure will enable businesses to deliver transformation effectively.