Is 2010 the year of location-based services?

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Social networkingGowallaFoursquare


match2blueLufthansa AirlinesLufthansa

Dutch-based Royal Dirkzwager

predicted in my last CIO piece

Lastly, an often cited issue for broad uptake of location based services is that of privacy. There are legitimate issues. Many people would have good reason not to publish their physical location in the public domain. However, I believe the problem of creating policies on whom and what to share location information with is solvable. Location is another piece of private information and the popularity of existing social networking applications shows that people are willing to share such information to people they trust, whether in a social or business context. Privacy policies will need to evolve and adjust to deal with location information appropriately but evolve successfully they will.

So get that smartphone out, turn on GPS, download a few apps and start playing. Soon, location based apps will be commonplace and it'll be another area of technology that we wonder how we survived without.


Copyright © 2010 IDG Communications, Inc.

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