Building tomorrow's enterprise

Driving many discussions at Davos this year is how yesterday's emerging markets have become today's 'growth' markets and tomorrow's future. With these discussions in mind, I was motivated to hear what David Kirkpatrick, a columnist with The Daily Beast and the author of The Facebook Effect had to say in the session Building Tomorrow's Enterprise.

The conversation kicked off with a general consensus that while the new growth markets are critical to global economic growth, the types of products and services that are demanded in these developing countries can't mirror those produced in mature markets. Goods and services that map against cultural requirements and socioeconomic demographics are a must.

As rightly pointed out by Zhu Min, a special advisor to the International Monetary Fund (IMF) in a previous session, "There's one billion people living in advanced economies and three billion people living in the emerging market. If you ask everyone in the emerging market what is your life model tomorrow, they will say American life — big house and a big 4X4 car. But it won't work because we actually don't have the resources to support the whole thing. So the whole world has to work together to figure out a model for tomorrow."

Enterprises and environments should be modeled on what people want in the growth markets, not what regulatory forces dictate. In Davos, there's been plenty of talk about collaboration between countries and industries but what hadn't been discussed was the collaboration between corporations and their employees, and governments and corporations to ensure inclusivity for all employees, regardless of race, religion or language.

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