Why consumerisation is raising the bar for retailers

Powerful computer systems were once the reserve of large, air conditioned, false floored palaces.

But the rise of the smart phone has turned this on its head, and now the most powerful tools are carried in a person's hands.

Due to people's interaction with modern web browsers, poor user experience in terms of speed, intuitiveness and compatibility mean instant death to poorly designed technologies.

This has huge implications for businesses. Take the retail industry as an example.

In our personal lives, we use common communications tools that work in an intuitive way. If we pick up an Android or Apple smartphone, chances are it will only take us seconds to work out how to use it.

But in the retail industry, every POS system is built differently. A shop assistant can use a smart phone in their personal life that senses gravity, knows its location, can connect to the internet, play games and even make a phone call.

And yet the technology they have to use at work can be clunky and unintuitive.

In an environment characterised by high staff turnover and constant use of temporary workers, and where customer loyalty is at a premium, this doesn't make sense.

In-store technology should work intuitively.

POS systems hold immense value for retailers. They can offer a real-time view of sales and stock to help managers respond faster to customer demands, for example.

They can centralise data collection so head office has easy access to relevant information across all their brands.

Pricing and promotions can be automatically synchronised across all POS terminals, so that customers receive fast and efficient service.

The industry I work in is in need of a giant makeover.

The web browser is replacing most of the bespoke client front-ends in commercial systems and links, rollovers and pop ups are cultural mores that the retail industry needs to follow.

1 2 Page 1
Page 1 of 2
7 secrets of successful remote IT teams