Nick Burton leaves Belron and joins Avon as VP of Digital Development

IDG

Belron Chief Digital and Information Officer Nick Burton started a new role as Vice President for Digital Development at Avon on Monday 28 January 2019, responsible for managing the direct selling retailer's digital transformation.

Avon, which was founded in 1886, is a global beauty and personal care door-to-door household sales firm, and is the fifth-largest beauty company worldwide.

With over 20 years of experience in IT and transformation roles, Burton previously managed the IT and digital function at Belron, where he was responsible for leading the IT strategy and transforming the business to a digital customer service delivery model.

"It's terrific to be joining such an iconic brand at such an exciting moment in the company's transformation," Burton said. "The power of the Avon model is tremendous: six million Avon representatives and their customers - that's six million micro-influencers and online beauty entrepreneurs."

Burton and his teams have been recognised in recent editions of the CIO 100, and spoke to the CIO UK podcast in November 2018 where he discussed emerging tech and the current trends in the market.