SodaStream deploys RPA, data warehouse, AI to streamline operations

To rein in costs and optimise its four manufacturing lines, Israel-based SodaStream automated assembly lines with robots and connected all manufacturing processes under one control system.

Industry 4.0 / Industrial IoT / Smart Factory
Pugun Photo / Getty Images

 SodaStream, an Israeli manufacturer of fizzy drink devices, gained visibility in the U.S. and Europe as a healthy and environment friendly alternative to carbonated giants like Coca Cola. 

But soon after relocating from a controversial site in the occupied West Bank to a new facility in southern Israel, executives realised that the company is facing a new challenge: streamlining operations in order to stay competitive with low-cost manufacturer rivals from China while quenching a fast-growing thirst for its bubbly beverages.

To rein in costs and make SodaStream's four manufacturing lines more efficient, executives decided to automate assembly lines with robots, computerise production, and connect all manufacturing processes under one control system. 

The multi-year project was aimed at boosting output to keep pace with 30 percent yearly sales surges, while utilising artificial intelligence, machine learning and cloud computing to get a better handle on optimising production. 

"We continued to grow rapidly and were packed with endless employees.  The dining room was full. The production side was full. We knew that we wouldn't be able to allow ourselves to keep operating the same way…  whether in terms of space, efficiency, or in terms of costs," said Kfir Suissa, chief operation officer at SodaStream, which was acquired by PepsiCo in 2018 for US$3.2 billion. 

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