AI, analytics and mobile apps fuel South Africa's home-delivery boom

The coronavirus pandemic has made home delivery services the new e-commerce battleground, and to succeed, businesses need to make optimal use of data analysis, and ensure their mobile apps are well-designed.

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The Level 5 lockdown that began in March 2020 as a response to the coronavirus pandemic hit South Africa's retail sector like a shockwave. It blasted aside traditional ways of operating and forced a whole new way of thinking to take root across the country, making data analysis and mobile applications more important to business than ever before.

The threat from the virus is receding now but the devastation to the economy has been deep and profound, and people's behaviour has changed. The business of home delivery is up across all sectors of the economy and every day, consumers receive notifications of new home delivery services.  

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Right now, it seems that e-commerce and home delivery are the only growth stories in an economy battling to get back up off its knees.

Sonja Ettridge is the owner of the Larder, a small restaurant in Cape Town's Claremont district. Initially, she was reluctant to sign up with UberEats but took the plunge and was pleased by how simple the process was of getting signed up. 

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