Foodstuffs deploys digital identity ahead of new NZ privacy law

The grocery distributor gained better customer transactions, reduced administrative costs, and better support for user privacy.

abstract face / digital identity
Maksim Tkachenko / Getty Images

“Is that really you?” It’s the gateway question to ensuring customers’ privacy and it will be on the minds of many CIOs as the act of verifying a person’s digital identity becomes increasingly critical. This is particularly true in New Zealand with new privacy legislation coming into effect on 1 December 2020.

Foodstuffs North Island is one of New Zealand’s largest grocery providers, supplying more than 300 individually owned supermarkets; its brands include New World, Four Square, Pak’n’Save, and Gilmours. The Foodstuffs IT team is responsible for managing the authentication of a large user base of employees, store owners, partners, and suppliers.

Chief Digital Officer Simon Kennedy says the overarching authentication system ensures a single sign-on to more than 250 systems that his team of 260 IT professionals manage. The business opted for Auth0, a cloud-based identity platform for developers.

What digital identity does for Foodstuffs

simon kennedy foodstuffs nz cdo Foodstuffs North island

Simon Kennedy, chief digital officer at Foodstuffs North Island

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