Digital transformation at Atlantis The Palm points to future of hospitality

The future of the hospitality industry is contactless. Digital transformation at luxury resort Atlantis The Palm means that guests can get just about any service through mobile apps and voice-activated devices in their rooms, and receive rewards via a blockchain-based platform.

atlantis the palm
Atlantis The Palm

Enterprises go through digital transformation to offer better services but above all to have competitive advantages, and this is as true for tourism and hospitality as it is for any other sector.

In the hotel business, tourists are now considered "digital travellers" who expect to be able to access trip information and services from a single device.

Atlantis The Palm, a luxury hotel resort inspired by the legend of Atlantis and located at the outermost point of the manmade Palm Jumeirah island off the Dubai coastline, is one of the best-known hotels in the UAE. It opened in 2008 and since then has never stopped investing in its digital transformation journey, despite the pandemic.

In fact, COVID put a special burden on the hospitality industry. “We had to adapt quickly to ensure Atlantis Dubai set the benchmark in maintaining the highest level of precautionary health and safety measures for guest and colleagues,”  according to Anthony Lynsdale, the resort's vice president of IT.

Anthony Lynsdale Anthony Lynsdale

Anthony Lynsdale is vice president of IT for Atlantis The Palm.

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