Immersive tech reaches critical momentum

Companies that recognize the signal of business change and invest in immersive technologies will capture an expanding market.

What's Next?  >  Futuristic workspace with conceptual virtual interface / future planning / progress
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People may not fully realize it, but they’ve taken a step into the future over the past year. Consumers, businesses, and everyday citizens are living in a hybrid world between the virtual and reality. These immersive technologies have permeated almost every facet of life, from homebuying to the workplace.

For example, some hospitals created a virtual reality training experience to train frontline healthcare workers and medical staff on proper use of personal protective equipment (PPE). After one practice attempt, 70% of the simulation group subjects were able to perform the correct sequence of steps compared to 20% of subjects in the control group.

And after more than a year of quarantining, the workplace is getting a digital makeover, with a range of immersive experiences set to blend in-person realities at the office. Boards and investors have already met in the so-called Zoom room, and according to Accenture’s Business Futures report, 88% of C-suite executives are investing in technologies to create virtual environments for their workplaces. Google, for example, is building a new meeting space called Campfire, where in-person meeting attendees will sit in a circle interspersed with virtual participants so that every person has a visible, present seat at the proverbial table.

CIOs are poised to capture this momentum.

Signals of change

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