Chief Information Security Officers (CISOs) and other cybersecurity leaders have long struggled to protect corporate systems against both internal and external threats. They still must contend with cybercriminals who seek to compromise organizations via ransomware, data theft and fraud.\n\nOften, much of their focus is on locking down and protecting employee accounts. Many of these accounts have elevated privileges to access corporate assets or development and production environments for customer-facing systems. The problem is hackers can enter these accounts with stolen or cracked credentials, and with the right privileges, they can quickly achieve their objectives. But it\u2019s not just employee accounts they target. Customer accounts are equally vulnerable because credential theft is so easy.\n\nSecurity is essential to the customer experience\n\nIncreasingly, CISOs face a different set of challenges when it comes to protecting customer accounts. These are the accounts that customers use to access a company\u2019s digital apps and websites. Customers transact with the company (and sometimes each other), shop around, learn and get support via these accounts. Sometimes the online experience is the company\u2019s product. Digital is not just a differentiator for many companies; it\u2019s the entire business.\n\nConsumers increasingly demand security from their online services. According to Experian\u2019s 2021 Global Identity and Fraud Report, 55% of consumers say security is the most important aspect of their online experience. In other words, the CISO is responsible for one of the most important elements of a good customer experience. At the same time, organizations have little or no control over the devices, apps, channels and browsers customers use.\n\nCISOs are increasingly expected to address consumer concerns as their businesses digitize the customer experience. A major focus will be on securing customer accounts, which are constantly targeted by thieves for account takeover and fraud.\n\nThe challenges of securing customer accounts\n\nIn many ways, protecting customer accounts is more challenging than protecting those for employees. Key differences that CISOs must overcome include:\n\nCISOs\u2019 security responsibilities are expanding, and securing the customer can be much harder than securing the employee. At the same time, threats to customer accounts are dramatically rising. In fact, account takeover attacks skyrocketed by 307% between April 2019 and June 2021.\n\nAchieving both usability and security\n\nCustomers and their accounts must be protected using methods that are both easy to use and secure. Until now, this has been difficult to achieve. Most of the time, better security means adding more friction, not less. However, as customer identity and access management (CIAM) continues to evolve, more user-friendly solutions are being introduced.\n\nOne of those solutions is passwordless customer authentication using Fast Identity Online (FIDO) standards. FIDO-based passwordless is often used for employee authentication.\n\nHowever, it is also well suited to customer or consumer use cases. FIDO-based passwordless authentication, when done right, is impervious to phishing, smishing, and man-in-the-middle attacks.\n\nPasswordless authentication is also easier to use than passwords and clumsy OTPs. FIDO-based passwordless is multifactor authentication that\u2019s as simple as looking at your phone or scanning your fingerprint.The bottom line: authentication expectations are changing, and customers want the ability to log in without usernames and passwords. That means zero passwords anywhere and without knowledge-based credentials ever showing up in the process.\n\nBut it shouldn\u2019t end there. A complete passwordless solution must offer a full spectrum of login options that work for everyone, including those who are not able or ready to use biometrics.\n\nMagic links or time-based one-time passcodes (TOPTs) are passwordless methods that also eliminate your greatest risk: customer passwords.\n\nLet Transmit Security show you what it means to be truly passwordless with BindID.