Organizations have more data available today than ever before, and data architects, analysts, and data scientists are becoming prevalent in all business functions. Yet as companies fight for skilled analyst roles to utilize data to make better decisions, they often fall short in improving the data supply chain and resulting data quality. Without a solid data supply-chain management practices in place, data quality often suffers.\n\nPoor data quality is cited as the major reason initiatives fail to achieve their expected value - up to 60% of business initiatives fail because of data quality issues. Data quality becomes an even more pressing issue as organizations move toward AI\/ML-enabled decision-making. If the data used to fuel AI\/ML models is inaccurate, incomplete, or outdated, the models won\u2019t deliver the desired outcomes.\n\nData is the key raw material for analytics and decision-making. Every effective business leader asks, \u201cHow do we improve data quality so the decisions we make are the best we can do?\u201d The answer is to improve outcomes from a company\u2019s data supply chain to ensure it is not a liability to analytics capabilities.\n\nHow might we improve the outcomes from our data supply chain?\n\nSupply chains are comprised of three major elements: \n\nFirst mile\/last mile impacts\n\n\n\nThe first mile \/ last mile challenge requires addressing the supply chain overall starting with sourcing the data (upstream). The urgency to have data available for analysis and decision-making drives firms to invest more effort in the \u201clast mile\u201d \u2013 getting data to the customer, downstream. In the case of the data supply chain the customer of course is an internal department or team needing the data for analysis, reporting, etc. The challenge is to capture source of the data correctly from the outset and ensure data quality does not degrade when moving across the data supply-chain.\n\nA key supply chain management metric used to evaluate the performance of physical supply chains is OTIF \u2013 On-Time-In-Full. While a strange acronym, improving the value has dramatic results because it directly relates to the end-customer and their ability to perform their job. For example, if you need 10 attributes to generate a customer satisfaction score yet only 9 are available, the calculation cannot be performed. Utilizing a metric that focuses on the impact of data quality and availability to downstream processes can help sharpen organizational awareness.\n\nSupply chain complexity\n\nSupply chain complexity is the term used to describe the network of capabilities needed to fulfill downstream needs. The greater the number of suppliers, business functions, and distributors needed, the greater the complexity.\n\nEach additional element in the supply chain increases complexity, and more complexity contributes to increased variability. Variability is a major challenge in quality. In physical supply chains, organizations seek to reduce upstream complexity. In the data supply chain, there are a variety of sources of internal and external data (from data brokers, social media\/sentiment analysis, etc.) and just like a physical supply chain, reducing complexity in the data supply chain helps improve overall quality.\n\nHow can reducing complexity improve the quality? Fewer systems means fewer data transformations, which increases the availability and accuracy of data.\n\nData monitoring and reporting\n\nData quality should be a key performance indicator (KPI) for most every company today. The quality of outputs is dependent on the quality of the input. Think of every great meal you have ever had and what made it great; certainly, the company and ambience of the setting matters, yet the quality of the ingredients directly impacts the outcome \u2013 fresh-caught seafood always beats fresh-frozen. \n\nThe methods and frequency of evaluating data quality often varies within a firm. Different functions in an organization may use different methods to evaluate quality; accounting may be more stringent than marketing, for example. Yet why should different functions be evaluated differently? Good decision-making relies on quality data, and shouldn\u2019t every function be making the best decision possible?\n\nThe data supply chain is an emerging and evolving concept for many organizations. Finding and retaining talent to help improve data supply chain outcomes is critical to a firm\u2019s competitive advantage. Certainly, there are differences between tangible and intangible products, yet many of the concepts and tools from the physical world can be applied to data, and the result will be as impactful as improving physical supply chains.\n\nDo not wait to get started.