Creating a seamless and secure customer experience from start to finish means listening to and embracing customers\u2019 expectations, including offering the latest in digital payment capabilities. In fact, consumers are 63% more likely to shop with merchants that offer their preferred payment options.\n\nThe COVID-19 pandemic brought a shift in consumer expectations, including a rise in popularity for multichannel shopping options. At the heart of this popularity is ease of use: the ability to initiate and conclude transactions with little or no data entry; multiple mobile and digital payment options; and choices around in-store or curbside pickup and delivery.\n\nThe 2022 Global Digital Shopping Index from Cybersource, a Visa solution, clearly showcases U.S. consumers\u2019 evolving behaviors and expectations:\n\nGiving more choice to consumers will go a long way to building brand loyalty. For example, by offering shopping applications and mobile-friendly web pages, shoppers get incentives via notifications on their smartphones with promotional codes, coupons, in-store discounts, and free shipping for digital purchases.\n\nThe need for \u201cprotect me\u201d features\n\nDigital wallets have emerged as a popular online payment option because they increase the ease and simplicity of transactions by storing a consumer\u2019s payment information and enabling \u201cone-click\u201d purchases. Often, digital wallets also leverage solutions to protect sensitive payment data.\n\nIn addition to wanting their sensitive payment data protected during transactions, consumers are looking for post-purchase security with \u201cprotect me\u201d features. These types of features include secure data storage, frictionless dispute resolution, and simple returns. Ultimately, according to the Index, what matters most to consumers is knowing that:\n\nBy offering these consumer-friendly options, retailers can increase trust, confidence, and greater brand loyalty among customers. That loyalty serves as a critical building block that will pay off in long-term relationships and revenue growth.\n\nIt\u2019s possible to deliver these capabilities with a digital-first approach. Cybersource helps businesses enhance their customer experiences with a feature-rich platform. It includes automated fraud protection and easy tech integrations to offer customers multiple digital payment options across channels. The platform also ensures the security of sensitive payment data for improved compliance and data security.\n\nAccording to Eric Ritger, eCommerce operations lead at Harley-Davidson, \u201cWe needed to allow the customer to buy how they want to buy\u2014and pay how they want to pay. Partnering with Cybersource makes that possible.\u201d\n\nLearn more about Cybersource here.