In a push to continue its growth momentum, NetSuite recently took a leaf out of Oracle's \u00a0playbook to reach more cloud ERP customers, starting referral rewards and association-buying programs.\u00a0 Several months after the launch of the programs, they appear to be having an effect, according to NetSuite.\n\nThe programs from NetSuite, which was acquired by Oracle for $9.3 billion in 2016, are similar to its corporate parent\u2019s Support Rewards program, which offers enterprises deals on support costs if they reach a certain cloud infrastructure spend.\n\n\u201cWe launched these programs as we're looking to grow. We're continuously looking at how can we find new ways to reach folks that we're not talking to today,\u201d said Ranga Bodla, vice president of field marketing and engagement at NetSuite.\n\nNow, three months after the programs were launched, the company has seen a 20% jump in leads when compared to the same three months a year back, according to Bodla. In addition, he said, the referral programs have accounted for 9% of annual recurring revenue (ARR) from new customers during the three-month period.\n\nThe new revenue is fueling a business that already appears to be on an upward trajectory.\u00a0 In total, NetSuite ERP cloud revenue was up 30% in constant currency terms for the company's first quarter of its fiscal year, said Oracle CEO Safra Catz during an earnings call earlier this month.\n\nThe NetSuite referral program, dubbed SuiteReferral, offers rewards and other benefits to enterprises that invite peers to join the NetSuite community.\n\nSuiteReferral program offers discounts\n\nSuiteReferral participants will receive a referral fee equivalent to 10% of the new customer\u2019s first year license, the company said, adding that more referrals will lead to benefits such as discounts on training as well as access to NetSuite\u2019s Learning Cloud Support and SuiteGurus.\n\nSuiteGurus, according to the company, is a cohort of NetSuite Support subject matter experts who can provide technical support for various NetSuite product areas including supply chain management and manufacturing, receivables and payables management, and the SuiteCommerce and SuiteCloud platforms.\n\nThere are three categories of memberships (bronze, silver and gold), depending on the number of referrals in a year, with a growing list of benefits, the company said. \n\nThe other marketing initiative\u2014the NetSuite Associations and Buying Groups Program\u2014is aimed at associations comprised of groups of businesses.\n\n\u201cThis new initiative will provide access to an engaged and growing number of businesses and valuable benefits through educational events, networking opportunities, and exclusive group discounts,\u201d Bodla said.\n\nSome of the buying groups already enlisted in the program include US associations such as the Nationwide Marketing Group, the Independent Laboratory Distributors Association (ILDA), and the National Association of Wholesale Distributors (NAW).\n\nThe two new programs, according to Constellation Research\u2019s principal analyst Ray Wang, are the company\u2019s first and most explicit effort to continue its growth momentum in a cost-effective manner.\n\n\u201cReferral programs by partners drive down customer acquisitions costs and are much more qualified leads,\u201d Wang said, adding that NetSuite\u2019s buying groups channel strategy can scale out if they have the right buying groups.\n\nNetSuite is sold primarily to midmarket enterprises, but has a wide global footprint, an analysis from Gartner showed.\n\n\u201cOracle NetSuite\u2019s offering should be considered by midsize product-centric organizations that are seeking a single-vendor solution,\u201d the market research firm wrote.\n\nThe new rewards programs, according to Wang, will help NetSuite as there is an intense battle for lucrative midmarket customers.\n\nCurrently, NetSuite has over 30,000 customers compared to over 28,000 customers at this time last year, according to Bodla. The company had 12,000 customers when it was acquired by Oracle in 2016.