As 2022 wraps up, many IT leaders are re-evaluating their current infrastructure to understand how they can continue to modernize, reduce complexity at scale and \u2014 most importantly \u2014 protect their organization. Common pain points include management overhead and rising costs, with their overall impact on budget becoming a larger and larger concern.\n\nBut it\u2019s not just the price tag. Ransomware attacks, natural disasters, and other unplanned outages continue to rise, requiring more attention and highlighting business risk. To reduce the impact of these outages, enterprises require simple, automated responses that cover 100% of business requirements while minimizing resources and improving processes. Planned downtime, for IT migrations and moving to the cloud, also consumes valuable organizational time. IT leaders know they need to invest more heavily in modern data protection services to streamline operations and avoid disruptions.\n\nThey also know that without a reliable disaster recovery (DR) solution to protect business-critical applications, all their modernization efforts could be rendered moot in a matter of seconds.\n\nDowntime and data loss are common \u2013 and expensive\n\nIn a recent ransomware survey1 by IDC \u201c79% of respondents indicated they had activated a disaster response within the past 12 months, with 61% of those responses triggered by ransomware or other malware. Indeed, 60% of respondents said they had experienced unrecoverable data during that same time, substantially more than the 43% response rate to the same question a year earlier.\u201d\n\nAccording to these numbers, C-suites now equate ransomware to a disaster event. They also recognize that these attacks and outages are no longer a question of if, but of when, how often, and at what cost? In that context, an agile and reliable DR solution is a must-have in today's digital world.\n\nThe cost of downtime and data loss\n\nIn their report, IDC states that downtime costs around $250,000 per hour, on average, across all industries. Since this average includes small businesses, the actual per-hour cost to mid-size and enterprise businesses actually surpasses $1 million.\n\nFinancial losses represent only part of the problem. Data loss, productivity, and brand reputation are also at stake. A disruption can lead to even more significant losses for your organization, including loss of employees, users, and customers. If the breach leads to exposure of personal information, just a few minutes of downtime can result in years of reputational damage and loss of trust. On top of that, the average recovery time from a ransomware attack is 21 days, so administrative drain and long-term cost will weigh heavily on your organization for weeks, if not longer. \n\nIf ransomware attacks are inevitable, then IT decision makers must prioritize disaster recovery. To do so effectively, they need to understand two factors that define a truly robust DR solution.\n\nYou need enterprise-grade, continuous protection\n\nToday\u2019s organizations can\u2019t afford to lose data. To protect data, productivity, and revenue, companies need to increase the granularity of recovery while maintaining performance. To accomplish that, they need true Continuous Data Protection (CDP), which provides granular recovery to within seconds, as well as the option to recover to many more points in time. This tool dramatically reduces the impact of outages and disruptions to your organization.\n\nCDP is the best way to protect your business and achieve business continuity. Compare it to traditional backup and snapshots, which entail scheduling, agents, and impacts to your production environment. With true CDP, your recovery point objective (RPO) is reduced to minutes, with just a few seconds of data loss.\n\nPicture this scenario: A cyberattack suddenly hits your organization at 10 p.m., but you\u2019re able to recover immediately to a state seconds before the attack. As a result, within just a few minutes, it\u2019s as if the attack never happened. With true CDP, that kind of disaster recovery can be your reality.\n\nThe right DR can elevate operational efficiency and reduce costs\n\nAs you begin to review and refine your day-to-day operations, it\u2019s critical to measure how much downtime would cost your business. From that calculation, you can provide a compelling argument as to why your organization needs further investments in data protection. The 3-2-1 backup rule is no longer enough, as businesses cannot afford hours of downtime and data loss. Your backup service needs to work hand in hand with your disaster recovery solution to ensure you\u2019re well secured.\n\nAdding true CDP technology to your disaster recovery plans enables you to increase your operational efficiency in five ways:\n\nSaaS-based disaster recovery delivers even more\n\nA little over a year ago, Hewlett Packard Enterprise (HPE) acquired Zerto, the industry-leading disaster solution. Zerto pioneered the DR industry with true CDP, and it continues to deliver the fastest recovery experience due to three key capabilities:\n\nToday, this underlying technology is available on the globally accessible HPE GreenLake edge to cloud platform. HPE GreenLake for Disaster Recovery is a SaaS-based DR solution that provides true CDP and a seamless cloud operational experience. With HPE GreenLake, you can manage everything from storage to compute to networking \u2014 and now disaster recovery \u2014 from a single, unified platform on any device.\n\nRadically reduce data loss and downtime through continuous data protection on a global, scalable platform with HPE GreenLake for Disaster Recovery and start boosting your organization\u2019s confidence in recovery from any outage. \n\n1 IDC The State of Ransomware and Disaster Preparedness 2022\n\nAbout Kyleigh Fitzgerald\n\nKyleigh Fitzgerald is Senior Product Marketing Manager at Zerto, a Hewlett Packard Enterprise Company. She joined Zerto with over 10 years of tech marketing experience, with a background from the web industry to programmatic advertising, IT consulting and services.