Based in Italy and with more than 20 years of experience helping enterprises, from large international firms to emerging mid-sized operations, grow their businesses with technology, WIIT serves a rapidly expanding and diverse customer base. With a full portfolio that includes an extensive array of cloud offerings \u2013 including private, public, and hybrid cloud services \u2013 the company is well-known for its track record of success in helping organizations realize the full potential of the cloud while bypassing the complexity often associated with large-scale digital transformations.\n\nServing leaders in the energy, fashion, financial services, food, healthcare, manufacturing, media, pharmaceutical, professional services, retail, and telecommunications industries, WIIT works with organizations that have stringent business continuity needs, mission-critical applications, and crucial data security and sovereignty requirements. Customers draw on the company\u2019s full suite of solutions which includes everything from digital collaboration tools, a full cybersecurity stack, extensive software development services, and innovations that let customers embrace the Internet of Things.\n\nWe recently caught up with Alessandro Cozzi, founder and CEO of WIIT to learn about the company, what he\u2019s seeing in its burgeoning cloud business, and what he feels will be the next big thing. We also took the opportunity to learn why it was important to achieve the VMware Cloud Verified distinction, not just for WIIT, but the companies it serves in Italy, Germany, and around the globe.\n\n\u201cThe traditional IT model is no longer sustainable,\u201d says Cozzi. \u201cOften the most value of the cloud lies in hybrid architectures that for the vast majority of enterprises are complex to design and manage. We offer a platform that secures and optimizes the full mix of disparate infrastructure, from edge computing to public cloud, that many organizations need. We also govern it with specialized expertise, certifications, and top-tier proprietary assets that enable us to exceed the most demanding service level agreements.\u201d\n\nNotably, WIIT offers a highly customized Premium Cloud that is uniquely tailored to each organization, a Premium Private offering for critical applications, and a Public Cloud that offers seamless connectivity to Amazon Web Services, Google Cloud, and Microsoft Azure. The company\u2019s Premium Multicloud services enable customers to combine elements of each to best address their needs.\n\nCozzi notes that WIIT\u2019s Premium Private Cloud ensures extremely high levels of security, scalability, and data reliability, while the public clouds are complimentary especially for applications that aren\u2019t critical. He also points out that hyperscalers are becoming specialized, prompting more companies to rely on services from different cloud providers.\n\n\u201cThe hybrid cloud is often the answer when there is a need to host systems in more than one location for international processes, regulatory needs, network latency, data sovereignty, or application requirements,\u201d he adds. \u201cAt WIIT we engineer, implement, and govern custom hybrid cloud and multi-cloud models in conjunction with the complex IT architectures our customers need. And we make the most of the unique capabilities of different clouds and data centers to ensure that our clients can continually evolve their businesses.\u201d\n\nCozzi stresses that VMware\u2019s trusted technologies and new innovations play a pivotal role in these efforts. It\u2019s what led the company to achieve the VMware Cloud Verified distinction.\n\n\u201cWIIT is among the most innovative cloud solutions and service providers in Europe,\u201d he says. \u201cMost of our customers rely on VMware technologies for critical services. Showing that we have deep expertise with them is yet another way that we provide peace of mind and a serene cloud journey.\u201d\n\nNot surprisingly, Cozzi only sees cloud adoption increasing in light of customers\u2019 success in growing their businesses with the cloud and the new capabilities a flexible, hybrid approach makes possible.\n\n\u201cIt gives me great pride that today we\u2019re able to remove so much of the complexity involved in even the largest, most involved cloud deployments so that customers simply experience the full potential of the cloud,\u201d says Cozzi. \u201cBut I\u2019m also really excited about the innovations we are seeing in the world of applications and the advancements in cloud microservices now taking shape. The impact of the cloud will only increase. We\u2019re intent to grow a business that continues to offer customers secure and innovative cloud services that recognize not only people, but also the environment, as a strategic priority. Ultimately, we are committed to being a key player not just in the realm of digital transformations, but also in just and sustainable transitions of infrastructure and the businesses processes and practices it is used for.\u201d \n\nLearn more about WIIT and its partnership with VMware here.