By Milan Shetti, CEO Rocket Software\n\nIn today's fast-paced digital business world, organizations have become highly adaptive and agile to keep up with the ever-evolving demands of consumers and the market. This has pushed many organizations to accelerate their digital transformation efforts in order to remain competitive and better serve their constituents \u2014 and there is no sign of slowing down. Statista estimates that global investment in digital transformation is expected to increase significantly between 2022 and 2025, from $1.8 trillion to $2.8 trillion. While a recent Rocket survey on the state of the mainframe showed that the mainframe \u2014 due to its reliability and superior security \u2014 is here to stay, many organizations are moving to hybrid infrastructure with a \u201ccloud-first approach\u201d to operations. A key component to the appeal of cloud-first business models is cloud technologies\u2019 ability to simplify processes and streamline workflows through integration and automation.\n\nThis is especially true for content management operations looking to navigate the complexities of data compliance while getting the most from their data. According to IBM, every day people create an estimated 2.5 quintillion bytes of data (that's 2.5 followed by 18 zeros!). IT professionals tasked with managing, storing, and governing the vast amount of incoming information need help. Content management solutions can simplify data governance and provide the tools needed to simplify data migration and facilitate a cloud-first approach to content management.\n\nLet's take a closer look at the essential features cloud-first businesses should look for in a content management software.\n\nEnhanced content-rich automation\n\nData analysts looking to streamline content processes need a content-rich automation software that allows them to easily design and deploy workflows, integrated processes and customize applications. The best modern content solutions leverage low-code\/no-code process and presentation services to streamline the construction of business applications and provide a secure and collaborative platform for execution. This gives companies the ability to quickly adapt software and processes and implement innovative methodologies \u2014 like DevOps and Continuous Integration Continuous Development (CI\/CD) testing \u2014 to continually improve operations, bring products and services to market faster, and develop better customer outcomes.\n\nExpanded collaboration support\n\nDigital transformation brings about a lot of change \u2014 in technology, processes, communication channels, and so on. To minimize business disruptions and avoid misunderstandings or important information being overlooked, it is critical for teams to maintain healthy communication and collaboration throughout transformation. Nothing can hinder digital team collaboration more than a lack of connectivity. As much as content management teams need to stay connected in order to maintain data integrity and compliance, so too does their content software. Teams need a highly integrative content management technology that can connect them across third-party vendors and popular communication (Slack, Microsoft Teams) and management tools (Microsoft Sharepoint\u00ae and 365) to centralize internal communications and shared information. \n\nExtended cloud governance\n\nThe move to cloud-first operations brings both positives and negatives for content management teams. Implementing a cloud data management operation provides teams with unparalleled data availability, mobility, and visibility. However, cloud applications are less secure than mainframe environments and increase vulnerabilities to data breaches. To combat these cloud-based challenges, businesses must look for content management solutions that support immutable cloud storage technologies, like AWS Object Lock, which allows users to store data using a write-once-read-many (WORM) model that mitigates tampering by disabling the ability to edit content once it is stored.\n\nModernized infrastructure deployment\n\nManual data migration can be a heavy lift for content management teams. Each piece of valuable information must be manually pulled, copied, reformatted, and moved to the new cloud system. While these tasks are not difficult, they are tedious and vulnerable to mistakes that can delay operations or jeopardize valuable information. Also, these tasks pull employees away from more important content governance tasks, which can leave an organization vulnerable to missed opportunities and regulatory infractions. Organizations need content management tools to facilitate migration efforts, streamline processes, and mitigate business disruptions. Teams need software that can automate the tedious manual processes involved in deploying, managing, and scaling containerized applications while maintaining the integrity and security of essential documents throughout cloud migration. By eliminating the potential for human error employees will be free to focus on more business-critical content management tasks.\n\nOrganizations looking to optimize their content management operations throughout data migration must leverage content management technology. Tools like Rocket Software's Mobius Content Services Suite of technologies deliver the agility and adaptability needed to make the most of your content while maintaining compliance. Mobius Content Services provides content-rich automation, modernization deployment and connectivity to streamline processes, facilitate collaboration, and support a business\u2019s transition to a cloud-first approach.\n\nTo learn more about Rocket Software\u2019s Mobius Content Services Suite, click here.