Before any innovation initiative starts, there are questions (and usually lots of them). What is innovation and, more importantly, what does it mean for your organization? What fears or misperceptions hold innovation back? If you haven\u2019t yet, check out this blog before reading this follow-up piece.\n\nDecades ago, Netflix mailed DVDs to homes and a copy of the Yellow Pages was next to every landline phone. Today, Netflix is a streaming juggernaut producing award-winning content and the Yellow Pages\u2019 website, Yell.com, is one of the world\u2019s largest online directories used by millions of businesses. \n\nHow did these well-established brands simultaneously run and reinvent? Their stories prove that innovation without disruption is possible. Here\u2019s what we can learn from their successes\u2026 \n\nIntroduce incremental value while keeping your core service\n\nIn the prelude to this blog, it was discussed that innovation doesn\u2019t have to be a breakthrough new technology or a completely new business model. It can be something simple that adds value to the day-to-day lives of your customers or employees. \n\nYell.com is the perfect example of this. While the Yellow Pages eventually ended its printed product, it took two years for them to finally get there. The company worked incrementally, first by strengthening its market share through strategic acquisitions and then by adding multi-channel marketing as a business service. Today, Yellow Pages provides the same service as its first publication back in 1966 faster and better. Likewise, to this day, you can still have movies delivered to your home as part of your Netflix service. \n\nGreat innovation shows that you don\u2019t need to forsake the old in favor of the new. By retaining their core service while laying the groundwork for next-phase evolution, these brands were able to retain their loyal customer base while reaching out to new audiences. \n\nHow can your organization take small steps toward innovation while still following its North Star? Perhaps this means augmenting your voice-only customer service with new digital channels that make it easier for your customers to contact you. Maybe it\u2019s adding analytics that allow you to better understand what your customers want so you can give it to them. \n\nDigital channels, analytics, AI, and automation are key technologies companies are leveraging to drive innovation, but they\u2019re only accessible in the cloud. What does that mean for your decades-old on-premises systems?\n\nInnovation starts with ideation and follows through with implementation, but current investments shouldn\u2019t be abandoned in the name of innovation.\n\nYou may not be ready to move on from your rock solid on-premises systems (and that\u2019s okay), but you know how greatly you can benefit from new capabilities delivered via the cloud. Even if you are ready, the systems you have in place are deeply entwined with other frameworks. Even something seemingly simple like adding new digital channels to your voice-only contact center can create a lot of new challenges such as different agency interfaces, split reporting of customer interactions between voice and digital channels, and changing communications mode in \u201creal time\u201d to address customers\u2019 needs (ie: shifting from chat to voice to video). \n\nYou need to move at a pace and path that fits your business needs. If your technology isn\u2019t mature enough to deliver what needs to be developed, you\u2019ll need to collaborate with partners who offer enabling technologies to gain access. \n\nHere are a few examples of innovation without disruption using Avaya\u2019s Experience Platform:\n\nOur partner alliances also helped speed time to value by offering access to dozens of leading tech vendors that could seamlessly integrate with the company\u2019s Avaya solution. Superior Propane began driving innovation internally and externally using proactive automated outbound notifications, real-time reporting, and speech and desktop analytics that helped reduce Average Handle Time (AHT) by 30 seconds per call.\n\nPublic cloud was not a model that was yet suitable for them when weighed against their business and client requirements. Avaya Enterprise Cloud created the global platform they needed while ensuring optimal security and data privacy. With Avaya, the bank has been able to innovate externally with digital, personalized CX and internally with enhancements to its agent desktop. \n\nUnlock new value through the cloud at your own pace \n\nAt the heart of business is the propensity to keep moving forward, opening new doors, and doing new things. Embracing new ideas, however, shouldn\u2019t mean disruption to your existing business operations. Create your own path to cloud technologies that drive innovation \u2013 Avaya can help every step of the way.