By Chet Kapoor, Chairman and CEO, DataStax\n\nGenerative AI is on everyone\u2019s mind. It will revolutionize how we work, share knowledge, and function as a society. Simply put, it will be the biggest innovation we will see in our lifetime.\n\nOne of the biggest areas of opportunity is productivity. Think about where we\u2019re at right now \u2013 we\u2019re facing workforce shortages, debt, inflation, and more. If we don't improve the productivity of society, there will continue to be economic implications.\n\nWith AI, we will see the compounding effects of productivity throughout society. In fact, McKinsey has referred to generative AI as the next productivity frontier. But while technology is definitely a catalyst for productivity, it doesn\u2019t drive transformation on its own. This starts with us \u2013 leaders and enterprises. When we bring AI to the enterprise, companies deploy AI to increase productivity around the world, which in turn drives society forward.\n\nLike with any powerful new technology (think: the internet, the printing press, nuclear power), there are great risks to consider. Many leaders have expressed a need for caution, and some have even called for a pause in AI development.\n\nBelow, I\u2019ll share a few key AI challenges, how leaders are thinking about them, and what we can do to address them.\n\nOvercoming bias\n\nAI systems draw data from limited sources. The vast majority of data these systems rely on is produced by a section of the population in North America and Europe, so AI systems (including GPT) reflect that worldview. But there are 3 billion people who still do not have regular access to the internet and have not created any data themselves. Bias doesn\u2019t just come from data; it comes from the humans working on these technologies.\n\nImplementing AI will bring these biases to the forefront and make them transparent. The question is: how can we address, manage, or mitigate inherent bias as we build and use AI systems? A few things:\n\nPolicy and regulations\n\nThe pace of AI advancement is lightning-fast; new innovations seem to happen every day. With important ethical and societal questions around bias, safety, and privacy, smart policy and regulations around AI development are crucial.\n\nPolicy makers need to figure out a way to have a more agile learning process for understanding the nuances in AI. I have always said that over time markets are more mature than the single mind. The same can be said about policy, except given the rate of change in the AI world, we will have to shrink time. There needs to be a public-private partnership, and private institutions will play a strong role.\n\nCisco\u2019s EVP and GM of Security and Collaboration, Jeetu Patel, shared his perspective in our recent discussion:\n\n\u201cWe have to make sure that there's policy, regulation, government- and private-sector assistance in ensuring that that displacement does not create human suffering beyond a certain point so that there's not a concentration of wealth that gets even more exacerbated as a result of this.\u201d\n\n\u2018Machines taking over\u2019\n\nPeople are really afraid of machines replacing humans. And their concerns are valid, considering the human-like nature of AI tools and systems like GPT. But machines aren\u2019t going to replace humans. Humans with machines will replace humans without machines. Think of AI as a co-pilot. It\u2019s the user\u2019s responsibility to keep the co-pilot in check and know its powers and limitations.\n\nShankar Arumugavelu, SVP and Global CIO at Verizon, says we should start by educating our teams. He calls it an AI literacy campaign.\n\n\u201cWe\u2019ve been spending time internally within the company on raising the awareness of what generative AI is, and also drawing a distinction between traditional ML and generative AI. There is a risk if we don't clarify machine learning, deep learning, and generative AI \u2013 plus when you would use one versus the other.\u201d\n\nThen the question is: What more can you do if something previously took you two weeks and now it takes you two hours? Some leaders will get super efficient and talk about reducing headcount and the like. Others will think, I\u2019ve got all these people, what can I do with them? The smart thing to do is figure out how we channel the benefits of AI into more knowledge, innovation, and productivity.\n\nAs Goldman Sachs CIO Marco Argenti said, the interaction between humans and AI will completely redefine how we learn, co-create, and spread knowledge.\n\n\u201cAI has the ability to explain itself based on the reader. In fact, with the prompt, the reader almost becomes the writer. The reader and the writer are, for the very first time, on equal footing. Now we can extract relevant information from a corpus of knowledge in a way that actually follows your understanding.\u201d\n\nWorking together\n\nWe\u2019ve seen leaders calling for a pause on the development of AI, and their concerns are well-founded. It would be negligent and harmful not to consider the risks and limitations around the technology, and we need to take governance very seriously.\n\nHowever, I don\u2019t believe the answer is to stop innovating. If we can get the brilliant people working on these technologies to come together, and partner with government institutions, we\u2019ll be able to balance the risks and opportunities to drive more value than we ever thought possible.\n\nThe outcome? A world where productivity is abundant, knowledge is accessible to everyone, and innovation is used for good.\n\nLearn about vector search and how DataStax leverages it to unlock AI capabilities and apps for enterprises.\n\nAbout Chet Kapoor:\n\nChet is Chairman and CEO of DataStax. He is a proven leader and innovator in the tech industry with more than 20 years in leadership at innovative software and cloud companies, including Google, IBM, BEA Systems, WebMethods, and NeXT. As Chairman and CEO of Apigee, he led company-wide initiatives to build Apigee into a leading technology provider for digital business. Google (Apigee) is the cross-cloud API management platform that operates in a multi- and hybrid-cloud world. Chet successfully took Apigee public before the company was acquired by Google in 2016. Chet earned his B.S. in engineering from Arizona State University.