Formula 1 (F1) drivers are\u00a0some of the most elite athletes in the world. In other sports, such as basketball or soccer, there may be hundreds or thousands of players at the topmost levels. In F1 racing, drivers must excel to earn one of only\u00a020 F1 seats.\n\nFurther elevating this status, F1 reigns as the world\u2019s most prominent racing event, spanning five\u00a0continents during a year-long season. F1 boasts the fastest open-wheel racecars, capable of reaching speeds of\u00a0360 km\/h or \/224 mph\u00a0and accelerating from 0 to 100 km\/h or 62 mph in 2.6 seconds. Each racecar costs an\u00a0estimated\u00a0$15 million (after\u00a0$135 million of materials to support the racecar).\n\nBut all this work, investment and prominence is nothing without one thing: fuel \u2013 and the right amount of it. Just ask the\u00a0six drivers\u00a0that were leading F1 races and ran out of fuel during the final lap, crushing their chances of victory.\n\nWhat does this have to do with technology? It\u2019s an appropriate takeaway for another prominent and high-stakes topic, generative AI.\u00a0\n\nGenerative AI \u201cfuel\u201d and the right \u201cfuel tank\u201d\n\nEnterprises are in their own race, hastening to embrace generative AI (another\u00a0CIO.com article talks more\u00a0about this).\u00a0The World Economic\u00a0Forum\u00a0estimates\u00a075%\u00a0of companies will adopt AI by 2027. Generative AI\u2019s economic impact,\u00a0per McKinsey, will add\u00a0$2.6-4.4 trillion per year to the global economy. To put that in perspective, the UK's annual gross domestic product (GDP)\u00a0is $3.1 trillion.\u00a0\n\nLike F1, all this investment and effort holds great promise. But it also creates one key dependency that will make or break generative AI: the fuel and the right amount of it. In generative AI, data is the fuel, storage is the fuel tank and compute is the engine. Organizations need massive amounts of data to build and train generative AI models. In turn, these models will also generate reams of data that elevate organizational insights and productivity.\u00a0\n\nAll this data means that organizations adopting generative AI face a potential, last-mile bottleneck, and that is storage. Before generative AI can be deployed, organizations must rethink, rearchitect and optimize their storage to effectively manage generative AI\u2019s hefty data management requirements. By doing so, organizations won\u2019t \u201crun out of fuel\u201d or slow down processes due to inadequate or improperly designed storage \u2013 especially during that final mile; in other words,\u00a0after\u00a0all the effort and investment has been made.\n\nUnstructured data needs for generative AI\n\nGenerative AI architecture and storage solutions are a textbook case of \u201cwhat got you here won\u2019t get you there.\u201d Novel approaches to storage are needed because generative AI\u2019s requirements are vastly different. It\u2019s all about the data\u2014the data to fuel generative AI\u00a0and\u00a0the new data created by generative AI. As generative AI models continue to advance and tackle more complex tasks, the demand for data storage and processing power increases significantly. Traditional storage systems struggle to keep up with the massive influx of data, leading to bottlenecks in training and inference processes.\n\nNew storage solutions, like Dell PowerScale, cater to AI\u2019s specific requirements and vast, diverse data sets by employing cutting-edge technologies like distributed storage, data compression and efficient data indexing. Advances in hardware boost the performance and scalability of generative AI systems.\n\nIn addition, managing the data created by generative AI models is becoming a crucial aspect of the AI lifecycle. That newly generated data, from AI interactions, simulations, or creative outputs, must be properly stored, organized and curated for various purposes like model improvement, analysis, and compliance with data governance standards.\n\nTo better understand the scale of data changes, the graphic below shows the relative magnitude of generative AI data management needs, impacting both compute and storage needs. For context,\u00a01 PB\u00a0is equivalent to 500 billion pages of standard typed text.\n\nEnabling data access, scalability and protection for generative AI\n\nIt\u2019s not just the size of the storage that is driving change, it\u2019s also data movement, access, scalability and protection. As a quick fix, many organizations adopted cloud-first strategies to manage their data storage requirements. But more data means more data movement. In the cloud, which creates escalating ingress and egress costs and more latency, making cloud-first an infeasible generative AI storage solution.\n\nGenerative AI storage models must meet many challenging requirements simultaneously and in near real-time. In other words, storage platforms must be aligned with the realities of unstructured data and the emerging needs of generative AI. Enterprises need new ways to cost-effectively store the sheer scale and complexity of the data while providing easy access to find data quickly and protect files and data as they move.\u00a0\n\nAs organizations work to outpace the competition, AI-powered enterprises are taking the clear lead. Those that pause and lag may not even be in the race at all. Like a world-class F1 racecar driver, winning high-stakes events mandates the preparation to ensure there is enough fuel (or data) when it\u2019s needed at the most critical point, the final mile.\n\nLearn more about unstructured data storage solutions for\u00a0generative AI,\u00a0other\u00a0AI-workloads\u00a0and at\u00a0exabyte-scale.\n\nDell Technologies and Intel work together helping organizations modernize infrastructure to leverage the power of data and AI. Modernizing infrastructure starts with creating a more agile and scalable data architecture with the flexibility to support near real-time analytics. Analytic workloads now rely on newer storage models that are more open, integrated and secure by design to help organizations unlock and use the full and tremendous potential of their data. \n\nPowering business with data means making the data easier to manage, process and analyze as part of a data pipeline, so infrastructure can meet the data where it is. Intel can help customers build a modern data pipeline that can collect, extract, and store any type of data for advanced analytics or visualization. Learn more\u00a0here.