When you need to achieve a critical mission, be sure you have the right tools for the job.\n\nMartijn van Kelegom, a Salesforce Digital Consultant with Dutch ethical chocolate company Tony\u2019s Chocolonely, knows how the right tools can make or break that mission. His role is to understand what his team needs, and he communicates this to Salesforce. Then Salesforce developers can translate those needs with the right configuration and coding. \n\nHe also trains his team to maximise the Salesforce system\u2019s value, which means using data efficiently. \n\nIn fact, data analysis should drive most business decisions, says Salesforce\u2019s Director of Data Strategy William Dressler. \n\nBut Salesforce data storage isn\u2019t cheap, nor is Salesforce a data lake. \u201cThe additional costs of that storage drive up and impact that bottom line,\u201d William explains. Faced with mounting data, exponentially growing businesses need a solution\u2014and quickly.\n\nWilliam readily admits that Salesforce doesn\u2019t have a \u201csuper strong mature data backup and archiving strategy,\u201d primarily because it prioritises ensuring customers have access to as much data as possible. And this is exactly where a solution like Own Archive comes into play. It protects your business and customers, empowering you to make the right decisions.\n\nHow Tony\u2019s Chocolonely uses the salesforce platform and data\n\nTony\u2019s Chocolonely has been making unrivaled chocolate for over a decade and a half. But more than just being known for quality and taste, it has a mission to improve the industry worldwide.\n\nIn an age where people are more socially conscious, the company has experienced impressive growth. With rapid growth comes data \u2013 lots of it. \u201cWe mainly use Salesforce for Service Cloud,\u201d Martijn says. The customer service team processes inquiries by assigning cases. Five years ago, the team realised that Microsoft Outlook was no longer the right tool for the job. \u201cWe got too many emails,\u201d Martijn explains. \u201cWe couldn\u2019t keep track of what was going on.\u201d \n\nCustomer relationships are critical to impact-based companies like Tony\u2019s. \u201cWe try to build up a 360 view of the customer so that the team knows what\u2019s going on when they\u2019re talking on the phone or sending emails,\u201d Martin says. \u201cWe want to use those conversations as moments to turn consumers into ambassadors.\u201d\n\nGrowing pains: data storage limits \n\nAs a result of the company expanding beyond its Dutch home into the UK, the US, and Hong Kong, Tony\u2019s has found that naturally inquisitive customers in each business growth area have created \u201can exponential growth of data that we\u2019re storing.\u201d\n\nWith more functionality for sales teams and new business partnerships budding, there was a higher volume of conversations stored in Salesforce that other employees could use. Tony\u2019s Chocolonely saw their storage costs mounting with a 10\u201315% year-over-year growth in the number of cases the customer service team handled.It hasn\u2019t stopped growing.\n\n\u201cI knew there was a data storage [limit] but wasn\u2019t ever aware of it until the day that we hit it,\u201d Martijn says. Salesforce alerted the team, but they didn\u2019t have the time to categorise and delete unnecessary data. Martijn would have to create a policy to eliminate what they didn\u2019t need, but Salesforce also stores and connects emails and important milestones to the data.\n\nMartijn decided to buy extra storage, which only put off the problem. \u201cWithin about two months, we were back at the limit and going over it again,\u201d he says. While they could keep buying storage every time they hit their limit, it wasn\u2019t cost-efficient and needed a more structural solution.\n\nThe evaluation criteria for a solution\n\nAny solution that Tony\u2019s Chocolonely used to fix its data storage issue once and for all would need to hit specific criteria. It would have to:\n\nHaving been a customer for a few years, Tony\u2019s Chocolonely regularly checked in with Own\u2019s customer success manager. When Martijn explained the team\u2019s data storage problem, Own introduced him to Own Archive. Martijn decided to run with it.\n\nWhy Tony\u2019s Chocolonely archives\n\nThe payoff for Tony\u2019s Chocolonely archiving its data is threefold:\n\nQuickly reduce storage capacity\n\nIf you\u2019re looking to develop an archiving strategy from scratch, Martijn suggests you \u201ctry to start small.\u201d Once Tony\u2019s decided to go with Own Archive, Own representatives onboarded the company\u2019s team. They experimented with changing a few policies and quickly got the hang of it. \n\nOwn Archive analyses data to help you create an archiving policy based on the objects taking up the most space. In addition, you can visualise how much the policy will reduce storage before creating it. \n\nFor Tony\u2019s, ethical-business innovation is an ongoing project. Now, Martijn is building a community portal in Salesforce for potential mission allies to follow the process of their negotiations. But opening up Salesforce data to outside parties comes with its own challenges.\n\n\u201cI have to be even more aware about securing everything [and] making sure those data are protected,\u201d Martijn says. \u201cWith Own Archive, I feel confident we have the tools in place to do that well.\u201d\n\nThis blog post is based on\u00a0a webinar\u00a0featuring\u00a0Tony\u2019s Chocolonely\u00a0Digital Consultant Salesforce\u00a0Martijn van Kelegom. Watch the full webinar or\u00a0Schedule a demo\u00a0today.