Aaron Goldberg

CEOs Need to Be Leaders to Improve the Customer Experience

Sacramento Improves the Citizen Experience with Adobe Campaign

Sacramento Improves the Citizen Experience with Adobe Campaign

It’s accepted wisdom today that improving the customer experience is a top priority of for-profit businesses. But other organizations, including government agencies, are only beginning to realize that they can benefit as well. The...

Enabling Effective Personalization with Just a Few Attributes

Enabling Effective Personalization with Just a Few Attributes

When it comes to brand interaction, the pandemic has given rise to new needs and demands for customers and prospects. Fundamental changes have brought more nuance, specificity, and urgency to many of these interactions. The result...

Adobe Wins Plaudits from Two Prestigious Analyst Firms

Adobe Wins Plaudits from Two Prestigious Analyst Firms

As businesses ramp up their digital transformation, they often rely on third-party analyst firms for unbiased perspectives on key solutions. Two of the most respected analytical overviews in the world of technology are the Gartner...

Adobe Intelligent Services Bring Real Business Value to AI

Adobe Intelligent Services Bring Real Business Value to AI

Artificial intelligence (AI) is often viewed as a panacea for a wide range of potential applications and use cases. However, the broad applicability of AI technology has made it difficult to develop actionable development plans...

New Adobe Program Aims to Benefit Magento Partners and Developers in Unprecedented Times

New Adobe Program Aims to Benefit Magento Partners and Developers in Unprecedented Times

As COVID-19 reverberates around the world, every organization finds itself dealing with a new normal, and will continue to do so even after the pathogen is under control. Without a doubt, the impact on technology vendors, the...

Adobe and ServiceNow to Connect Marketing, Customer Service

Adobe and ServiceNow to Connect Marketing, Customer Service

Customers’ interactions with the brands they favor, and their expectations for relationships with those brands, have changed forever. To be successful today, brands must improve the entire range of customer engagement by better...

Adobe Data: CIO Priorities

Adobe Data: CIO Priorities

Early this year Adobe published a survey of CIOs’ priorities that delivered valuable insights into their thinking about digital transformation. However, just six months later, we’re in a very different world, and it’s necessary to...

Building a Corporate Culture of Collaboration and Creativity

Building a Corporate Culture of Collaboration and Creativity

The importance of corporate culture can be hard to quantify, but certainly developing and supporting a culture that enhances the organization’s ability to meet or exceed business goals is vitally important. For today’s digital...

CIOs and CMOs Must Be Partners in Delivering World-Class Customer Experience

CIOs and CMOs Must Be Partners in Delivering World-Class Customer Experience

Digital transformation has driven many substantial, strategic changes that will impact organizations for decades. One of the most important is the move to a customer-centric view of the business, utilizing game-changing digital...

The Power of Partnership: How Adobe and Microsoft Deliver for Digital Businesses

The Power of Partnership: How Adobe and Microsoft Deliver for Digital Businesses

As organizations focus on the integration and interoperation of key digital systems, vendor partnerships that can deliver on this need become critical to businesses. This is especially true when the partnership involves solutions...

Improving the Customer Experience May Require a Board-Level Commitment

Improving the Customer Experience May Require a Board-Level Commitment

For many organizations, the most important and strategic issues are addressed and overseen by a board-level committee or task force. Such treatment reinforces the importance of the initiative and ensures that management’s...

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