Aaron Goldberg

Providing Data Governance for Real-Time Marketing Campaigns

Real Time for Real Customers

Real Time for Real Customers

What’s the biggest disconnect between digital marketing systems and the customers they serve? Customers behave in real time, and marketing systems do not.

Leveraging Product Recommendations Anywhere on Your Ecommerce Site

Leveraging Product Recommendations Anywhere on Your Ecommerce Site

The beneficial impact of enabling product recommendations can’t be overestimated. A recent post noted that Marshall Wolf Automation saw a 20% increase in average order value after it added product recommendations to its...

Magento Commerce Product Recommendations Enhance Success for B2B Merchant Marshall Wolf Automation

Magento Commerce Product Recommendations Enhance Success for B2B Merchant Marshall Wolf Automation

Product recommendations are a well-understood feature of websites, but they’re nearly always discussed in relation to B2C. Who hasn’t encountered Amazon’s promotion of what “customers like you” considered? There seems to be a...

CEOs Need to Be Leaders to Improve the Customer Experience

CEOs Need to Be Leaders to Improve the Customer Experience

The importance of customer experience can’t be overestimated. According to Gartner, 89% of companies expect to compete based on customer experience and services. “Brands are facing unprecedented challenges, which require a new...

Sacramento Improves the Citizen Experience with Adobe Campaign

Sacramento Improves the Citizen Experience with Adobe Campaign

It’s accepted wisdom today that improving the customer experience is a top priority of for-profit businesses. But other organizations, including government agencies, are only beginning to realize that they can benefit as well. The...

Enabling Effective Personalization with Just a Few Attributes

Enabling Effective Personalization with Just a Few Attributes

When it comes to brand interaction, the pandemic has given rise to new needs and demands for customers and prospects. Fundamental changes have brought more nuance, specificity, and urgency to many of these interactions. The result...

Adobe Wins Plaudits from Two Prestigious Analyst Firms

Adobe Wins Plaudits from Two Prestigious Analyst Firms

As businesses ramp up their digital transformation, they often rely on third-party analyst firms for unbiased perspectives on key solutions. Two of the most respected analytical overviews in the world of technology are the Gartner...

Adobe Intelligent Services Bring Real Business Value to AI

Adobe Intelligent Services Bring Real Business Value to AI

Artificial intelligence (AI) is often viewed as a panacea for a wide range of potential applications and use cases. However, the broad applicability of AI technology has made it difficult to develop actionable development plans...

New Adobe Program Aims to Benefit Magento Partners and Developers in Unprecedented Times

New Adobe Program Aims to Benefit Magento Partners and Developers in Unprecedented Times

As COVID-19 reverberates around the world, every organization finds itself dealing with a new normal, and will continue to do so even after the pathogen is under control. Without a doubt, the impact on technology vendors, the...

Adobe and ServiceNow to Connect Marketing, Customer Service

Adobe and ServiceNow to Connect Marketing, Customer Service

Customers’ interactions with the brands they favor, and their expectations for relationships with those brands, have changed forever. To be successful today, brands must improve the entire range of customer engagement by better...

Adobe Data: CIO Priorities

Adobe Data: CIO Priorities

Early this year Adobe published a survey of CIOs’ priorities that delivered valuable insights into their thinking about digital transformation. However, just six months later, we’re in a very different world, and it’s necessary to...

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