BrandPost Sponsored by Adobe
Aaron Goldberg
Adobe Delivers Tools for AI-Driven Content Recommendations
By decreasing face-to-face interactions, the move to digital commerce has made it more difficult to increase customer loyalty and create lasting relationships. Digitally delivered content is a key element of loyalty-building in...
Adobe Delivers A Next-Generation Developer Experience
As brands seek to deploy digital systems to deliver a better customer experience regardless of the channel used by the customer, the ability of developers to create or enhance these systems takes on outsized importance. New...
Adobe’s Magento Platform Named a Leader in Gartner Magic Quadrant
As the pandemic permanently alters the landscape for ecommerce, it’s more important than ever to provide an exceptional buying experience for customers. With stores turning into “pick, pack, and ship” locations and needing to...
Adobe Named a Leader in Gartner Magic Quadrant for CRM Lead Management
It takes a great product or service to be named a leader in a Gartner Magic Quadrant (MQ) report. Adobe recently earned that designation in the MQ report focused on CRM lead management. It’s the result of Adobe’s focus on...
Aligning Content Management and Marketing Activities
The importance of content creation and access to existing brand assets in successful enterprise marketing and CX projects cannot be underestimated. But barriers to effective digital experience project management remain a challenge...
Providing Data Governance for Real-Time Marketing Campaigns
Nudged along by pandemic lockdowns, consumers have moved to digital interactions with marketers at a rate even faster than the already accelerating pace that prevailed before the health crisis emerged. According to the latest...
Real Time for Real Customers
What’s the biggest disconnect between digital marketing systems and the customers they serve? Customers behave in real time, and marketing systems do not.
Leveraging Product Recommendations Anywhere on Your Ecommerce Site
The beneficial impact of enabling product recommendations can’t be overestimated. A recent post noted that Marshall Wolf Automation saw a 20% increase in average order value after it added product recommendations to its...
Magento Commerce Product Recommendations Enhance Success for B2B Merchant Marshall Wolf Automation
Product recommendations are a well-understood feature of websites, but they’re nearly always discussed in relation to B2C. Who hasn’t encountered Amazon’s promotion of what “customers like you” considered? There seems to be a...
CEOs Need to Be Leaders to Improve the Customer Experience
The importance of customer experience can’t be overestimated. According to Gartner, 89% of companies expect to compete based on customer experience and services. “Brands are facing unprecedented challenges, which require a new...
Sacramento Improves the Citizen Experience with Adobe Campaign
It’s accepted wisdom today that improving the customer experience is a top priority of for-profit businesses. But other organizations, including government agencies, are only beginning to realize that they can benefit as well. The...
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