BrandPost Sponsored by Adobe
Aaron Goldberg
Adobe Adds New AI Capabilities to Magento Commerce to Enhance Digital Business
While there has been a great deal of focus on the growth of digital channels, perhaps the more important story is the pace of innovation at e-commerce sites. Businesses are competing to add new capabilities that enhance the...
Speed and Improved Development Tools for Adobe Target
Today, virtually every brand is focused on doing everything it can to improve the customer experience (CX) on multiple fronts. The rapid move to the digital-first reality during the pandemic has increased the competitive pressure...
Adobe’s CIO Provides Insight on Changing Digital Infrastructure to Support the New Normal
CIO Online recently interviewed Cynthia Stoddard, Senior Vice President and CIO of Adobe, as part of IDG’s CIO 100 Virtual Symposium. The theme this year was “The Innovation Reset: Resilience, Endurance, and Renewal.” In...
4 Ways to Continue Driving Success in the Age of Remote Work
In a recent webinar sponsored by Adobe and Wipro Digital, we had a conversation that focused on enterprise strategies that support unforeseen “pivots” and can help organizations succeed in ever-changing environments, such as a...
Adobe Partners to Optimize the Post-Transaction CX
Brands are focusing on the customer experience (CX) more than ever, but many find themselves focusing more on the steps leading up to purchase than on the post-sale experience. Nonetheless, the latter is becoming a higher...
Delivering a Game-Changer: Adobe Experience Manager as a Cloud Service
Cloud computing has become commonplace at organizations of all sizes. However, not all cloud deployments are created equal. They can range from simply cloud-hosted applications to the most modern purpose-built cloud-native...
Adobe Delivers Tools for AI-Driven Content Recommendations
By decreasing face-to-face interactions, the move to digital commerce has made it more difficult to increase customer loyalty and create lasting relationships. Digitally delivered content is a key element of loyalty-building in...
Adobe Delivers A Next-Generation Developer Experience
As brands seek to deploy digital systems to deliver a better customer experience regardless of the channel used by the customer, the ability of developers to create or enhance these systems takes on outsized importance. New...
Adobe’s Magento Platform Named a Leader in Gartner Magic Quadrant
As the pandemic permanently alters the landscape for ecommerce, it’s more important than ever to provide an exceptional buying experience for customers. With stores turning into “pick, pack, and ship” locations and needing to...
Adobe Named a Leader in Gartner Magic Quadrant for CRM Lead Management
It takes a great product or service to be named a leader in a Gartner Magic Quadrant (MQ) report. Adobe recently earned that designation in the MQ report focused on CRM lead management. It’s the result of Adobe’s focus on...
Aligning Content Management and Marketing Activities
The importance of content creation and access to existing brand assets in successful enterprise marketing and CX projects cannot be underestimated. But barriers to effective digital experience project management remain a challenge...
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