BrandPost Sponsored by Cognizant
Aaron Goldberg
Physical and Mental Well-being to Become Key Ingredients of Next-Generation Experiences
As lifestyles become more fluid and nonlinear, brands have opportunities to become well-being partners with their customers, addressing emerging needs.
Expect Experiences that Have a Positive Environmental Impact
The challenge of the next decade will be to reimagine how we live through the lens of environmental empathy.
Paper Forms Aren’t Digital: Adobe Experience Manager Forms Moves to the Cloud
The move to digital-first systems continues to grow apace, for both online and offline customer experiences (CX). Today, a fully digital underpinning is necessary for all processes that accompany CX. Among the most stubborn...
The Future of Work: Four Things You Don’t Want to Overlook
Speaking at the recent CIO.com-sponsored Future of Work Summit, Ashley Still, senior vice president and general manager of digital media at Adobe, offered some fresh thinking about the Future of Work (FOW). Still made four...
Get Ready for Next-Generation Experiences With a ‘Phygital’ Approach
Modern getaways, shopping, and entertainment experiences are being redefined in ways we’ve seen only in science fiction. Now, being present can mean being anywhere.
Gaining Customer Trust: The New Ethical de Facto
Experiences cannot depend on customers having implicit trust. That trust must be earned.
Customer Experience Is Moving ‘Beyond Seamlessness’
There is a trend away from minimalistic experiences, where consistency is foremost, to seamless integration that delivers more “indulgent” experiences designed to engage.
Uniting Emotional and Logical Elements Will Drive the Content of Next-Generation Experiences
The ability to add more emotional content to the experience is one of the most important enhancements on the horizon.
Q&A: What’s Next for Adobe Developers?
The developer community plays a critical role in delivering next-generation customer experience (CX). Adobe uniquely understands and supports the developer community to ensure that developers can deliver a CX that marketers are...
Adobe Experience Platform Enhancements to Help Retailers Meet the Challenges of 2021
The retail environment has experienced far-reaching changes over the past year. With the pandemic fundamentally shifting how customers interact with retailers, digital sales had to evolve at warp speed, and many retailers found...
Adobe Adds New AI Capabilities to Magento Commerce to Enhance Digital Business
While there has been a great deal of focus on the growth of digital channels, perhaps the more important story is the pace of innovation at e-commerce sites. Businesses are competing to add new capabilities that enhance the...
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