Aaron Goldberg

Adobe Experience Platform Enhancements to Help Retailers Meet the Challenges of 2021

Adobe Adds New AI Capabilities to Magento Commerce to Enhance Digital Business

Adobe Adds New AI Capabilities to Magento Commerce to Enhance Digital Business

While there has been a great deal of focus on the growth of digital channels, perhaps the more important story is the pace of innovation at e-commerce sites. Businesses are competing to add new capabilities that enhance the...

Speed and Improved Development Tools for Adobe Target

Speed and Improved Development Tools for Adobe Target

Today, virtually every brand is focused on doing everything it can to improve the customer experience (CX) on multiple fronts. The rapid move to the digital-first reality during the pandemic has increased the competitive pressure...

Adobe’s CIO Provides Insight on Changing Digital Infrastructure to Support the New Normal

Adobe’s CIO Provides Insight on Changing Digital Infrastructure to Support the New Normal

CIO Online recently interviewed Cynthia Stoddard, Senior Vice President and CIO of Adobe, as part of IDG’s CIO 100 Virtual Symposium. The theme this year was “The Innovation Reset: Resilience, Endurance, and Renewal.” In...

4 Ways to Continue Driving Success in the Age of Remote Work

4 Ways to Continue Driving Success in the Age of Remote Work

In a recent webinar sponsored by Adobe and Wipro Digital, we had a conversation that focused on enterprise strategies that support unforeseen “pivots” and can help organizations succeed in ever-changing environments, such as a...

Adobe Partners to Optimize the Post-Transaction CX

Adobe Partners to Optimize the Post-Transaction CX

Brands are focusing on the customer experience (CX) more than ever, but many find themselves focusing more on the steps leading up to purchase than on the post-sale experience. Nonetheless, the latter is becoming a higher...

Delivering a Game-Changer: Adobe Experience Manager as a Cloud Service

Delivering a Game-Changer: Adobe Experience Manager as a Cloud Service

Cloud computing has become commonplace at organizations of all sizes. However, not all cloud deployments are created equal. They can range from simply cloud-hosted applications to the most modern purpose-built cloud-native...

Adobe Delivers Tools for AI-Driven Content Recommendations

Adobe Delivers Tools for AI-Driven Content Recommendations

By decreasing face-to-face interactions, the move to digital commerce has made it more difficult to increase customer loyalty and create lasting relationships. Digitally delivered content is a key element of loyalty-building in...

Adobe Delivers A Next-Generation Developer Experience

Adobe Delivers A Next-Generation Developer Experience

As brands seek to deploy digital systems to deliver a better customer experience regardless of the channel used by the customer, the ability of developers to create or enhance these systems takes on outsized importance. New...

Adobe’s Magento Platform Named a Leader in Gartner Magic Quadrant

Adobe’s Magento Platform Named a Leader in Gartner Magic Quadrant

As the pandemic permanently alters the landscape for ecommerce, it’s more important than ever to provide an exceptional buying experience for customers. With stores turning into “pick, pack, and ship” locations and needing to...

Adobe Named a Leader in Gartner Magic Quadrant for CRM Lead Management

Adobe Named a Leader in Gartner Magic Quadrant for CRM Lead Management

It takes a great product or service to be named a leader in a Gartner Magic Quadrant (MQ) report. Adobe recently earned that designation in the MQ report focused on CRM lead management. It’s the result of Adobe’s focus on...

Aligning Content Management and Marketing Activities

Aligning Content Management and Marketing Activities

The importance of content creation and access to existing brand assets in successful enterprise marketing and CX projects cannot be underestimated. But barriers to effective digital experience project management remain a challenge...

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