Andre Bourque
star Advisor
IDG Contributor Network
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Opinions expressed by ICN authors are their own.
Known in the tech industry by his Twitter handle, SocialMktgFella, Andre Bourque is a PR, content marketing and social media adviser who works with forward-thinking companies on "remarkable" content creation, brand messaging and distribution.
Andre brings Fortune 500 product management experience from Intel and Sun Microsystems to help capture and articulate product/service benefits over features and turn it into exceptional storytelling that publishers seek.
The opinions expressed in this blog are those of Andre Bourque and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.
How SaaS abandonment is killing your enterprise bottom line
For companies to truly thrive in the digital world, they need to be able to streamline data and processes.
How to assess whether your data is worth the dollars
Most companies fail to see or understand the inherent worth of data in respects to marketing; however, this data can have enormous value.
7 effective strategies executives use to pick a technology partner
You are going to be spending substantive time with this partner, so ensuring they fit on a personal level is perhaps just as important as the fine print.
Creating a global social community for songwriters
Decades of disruption by Jobs does not mark the end of disruptive technology within the music industry, only the end of a very dramatic beginning because of the rise of new demands and challenges.
Smart glasses are making workers more productive
Mixing up more traditional ways of being productive with cutting-edge technology can help optimize every aspect of your business, from supply chain to retail.
How CIOs are helping upgrade the way people sell
New CRM strategies are essential as consumers expect more digital engagement and the ways in which companies contact their customers evolve.
Fresh fintech companies to watch in 2017
The 2017 Finovate Conference showcased some of the best and most advanced innovations in financial technology.
Youth, IT pros and health experts to gather at YTH Live
At the YTH Live conference in San Francisco May 7-9, 2017, young people, IT professionals and health experts will explore new ways to use technology to improve youth health and wellness.
Ditching passwords and increasing ecommerce conversion rates by 54%
Removing passwords from the ecommerce process will pave the way to new and improved shopping experiences that deliver happier customers and higher profits.
Ditching passwords and increasing ecommerce conversion rates by 54%
Removing password requirements from the ecommerce experience will pave the way to new and improved shopping experiences that deliver happier customers and higher profits.
What IT pros need to know about interfacing with other carbon-based life forms
Carbon-base life forms are everywhere. We can’t live without them, so we might as well figure out how to interact with them.
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