Dan Steiner

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Opinions expressed by ICN authors are their own.

Dan Steiner is a professional writer, author, and marketing influencer. He is an active mentor in the California startup community, and has helped numerous brands grow over the years. Currently he serves as CEO at Elite Legal Marketing, a law firm marketing agency.

Dan's published work has been featured in dozens of media outlets, including Entrepreneur, Inc, HuffingtonPost, GoDaddy, among many others. When he’s not writing or speaking, you can find Dan at the gym, backpacking, or volunteering at his local animal shelter.

The opinions expressed in this blog are those of Dan Steiner and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

CIOs still have a way to go in supporting a mobile-first workforce

CIOs need to bridge the gap between IT and marketing

CIOs need to bridge the gap between IT and marketing

CIOs and CMOs need to demolish boundaries and find ways to streamline collaboration in a way that improves their marketing team's access to proprietary corporate data.

CIOs need to carefully define boundaries between product research and team support

CIOs need to carefully define boundaries between product research and team support

The exploding opportunities that data technology and market disruptors are uncovering requires clearly defined areas of responsibility that reduce the potential for burnout in a critical executive role.

Advances in augmented reality will require closer bond between CIOs and CMOs

Advances in augmented reality will require closer bond between CIOs and CMOs

It's important that CIOs get up to speed on AR.

Innovative CIOs deploy hybrid teams to leverage internal talent with external cost-savings

Innovative CIOs deploy hybrid teams to leverage internal talent with external cost-savings

If you launch your next project without doing a cost-benefit analysis on deploying a hybrid team, you might be leaving money on the table – both in terms of straight cost savings, and lost time.

CIOs should be the catalyst for disrupting the execution of influencer marketing

CIOs should be the catalyst for disrupting the execution of influencer marketing

CIOs and CMOs need to work closely together to empower teams to engage influencers at scale, using business intelligence to provide context to real-time communication with diverse audiences.

CIOs should focus on accurate, long-term NPS to measure loyalty

CIOs needs effective tools for measuring their team’s impact on customer experience. NPS is one of my favorite tools for this, if it’s used correctly.

CIOs can help CMOs leverage data specificity to engage new customers

CIOs can help CMOs leverage data specificity to engage new customers

Break through the noise with data-specific advertising that leverages information collected at every stage of the customer experience.

CIOs in evolving industries can take a page from the digital publishing industry

CIOs in evolving industries can take a page from the digital publishing industry

The digital magazine industry provides some interesting insight for CIOs.

How data can help CIOs empower tomorrow’s CMOs through AI

How data can help CIOs empower tomorrow’s CMOs through AI

CIOs should invest in tech that leverages data and fuels the future of AI – a necessity for future-proofing large organizations.

Regtech can help CIOs enhance their compliance strategy

Regtech can help CIOs enhance their compliance strategy

Regtech is an important category that can help CIOs enhance corporate operations in a way that minimizes penalties and optimizes human resources.

Should CIOs embrace green energy?

Should CIOs embrace green energy?

The green technology industry is exploding with growth, but should CIOs pay attention?

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