Daniel Lambert

Opinions expressed by ICN authors are their own.

Daniel Lambert is an entrepreneurial marketing & finance strategist assisting companies in their growth, their business architecture and ultimately their digital transformation. He has worked with financial institutions, insurance, healthcare, pharmaceuticals, transportation, computer software, telecom and public-sector organizations.

Mr. Lambert is currently VP Business Architect at Benchmark Consulting. Benchmark is the creator of the IRIS Enterprise Software Suite for Business Architects and CIOs of large companies. Mr. Lambert is responsible for the growth of its IRIS Business Architect product sales growth. Organizations like Alberta Health Services, Bristol Myers Squibb, General Motors, Guardian Life Insurance, Maersk, the TD Bank, TD Insurance, Texas State, Thomson Reuters, the US Federal government, the UK Federal government, Wells Fargo, and World Vision International use Benchmark products and consulting services.

In his previous life, Mr. Lambert was also a venture capitalist. He was involved in these successful and very profitable exits: Giganet sold to Broadcom, Kinaxis, SFI sold to BMC Software, Taleo sold to Oracle, and Telweb sold to Schlumberger.

Mr. Lambert has grown the number of its followers on LinkedIn to about 7,000 by writing articles on LinkedIn Pulse, BA Times and Project Times, among others.

The opinions expressed in this blog are those of Daniel Lambert and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

The strategy journey

New realities require new architecture

How organizations can use new, agile and innovative-driven architecture to successfully stay among the best in their industries.

Establishing business architecture standards: an industry imperative

The advantages that standardization provides to consumers and practitioners apply to the discipline of business architecture.

Optimize your customer journeys using personas and business architecture

The use of personas has been a maturing customer-centric methodology in marketing, but under utilized elsewhere. Yet, the use of personas throughout customer digital journeys from beginning to end is now possible using the discipline...

Product management using business architecture

Product management using business architecture

As product designs and launches become more complicated and are executed at a quicker pace, product managers and business/enterprise architects need to work together more often to deliver products.

The evolution of the business architect

The evolution of the business architect

The way we interact with business is changing, from online to offline. Organizations are going through fundamental upheaval. At the heart of this change is the business architect.

Make your CIO more relevant using business architecture

To succeed, CIOs need to focus more resources in communicating and building business architecture change maps that will involve business executives, business architects and obviously the CIO.

Load More