Eric Berridge

Opinions expressed by ICN authors are their own.

In 2000, Eric Berridge co-founded Bluewolf, an IBM Company with the intent of re-defining software consulting.

Sixteen years later, Bluewolf is the longest standing professional services agency solely focused on the Salesforce platform. Bluewolf has worked with thousands of clients globally to achieve long-term success with Salesforce.

As CEO, Eric drives the strategic direction of the firm, working with his executives and their teams to deliver extraordinary customer moments.

The opinions expressed in this blog are those of Eric Berridge and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

The AI mindset: designing the workforce of the future

The rules of engagement for customer-obsessed organizations

The rules of engagement for customer-obsessed organizations

Today, customer engagement has shifted. Customers don’t just take what they get; they arrive with an expectation that a brand knows what they want before they even do.

Data is your customer

Data is your customer

In our digital age, it is becoming more and more difficult to reach our customers. However, there is an answer for our needs: data. With data, we can uncover priceless information that will reveal how we can reach and connect with our...

Align intelligence, UX and data to power exceptional customer moments

Align intelligence, UX and data to power exceptional customer moments

Increasing investments in intelligent applications is just one step to creating incredible customer experiences.

How to become an innovative leader in the digital age

Change your approach to new technology and inspire innovation, separating yourself from the masses of companies muddling through the digital age.

Predictions: Driving enterprise leaders and innovation in 2016

Enterprise innovation is more than just ideas. It needs to be combined with data, design, and a culture willing to adopt it for companies to truly deliver exceptional customer experiences. There has never before been more opportunity...

Employees are the force that enables customer success

In today’s customer-driven market, it’s easy to overlook the employee experience. But if companies allow customer focus to override their care for their employees, they will lose the very force that enables customer success.

Improve outcomes by connecting the employee and customer experience

Customers are more empowered with choices, more vocal about their desires, and more tech-savvy in their communication than ever before. Satisfying customer expectations each and every time determines whether today’s businesses rise or...

Data science leads the customer engagement revolution

The big data revolution gained significant momentum in 2014, amassing to an incomprehensible amount of data: a zettabyte in just the past two years. Yet the revolution that is under way is not in the unprecedented quantity of data...

Predicting the future: Customer-driven innovation

It's a common joke that science fiction technology has consistently predicted real innovation. What once seemed miraculous is now ubiquitous. But why are some ideas chosen above others?

2015 CRM predictions to fire up customer success and growth

Nearly every company is working towards a digital frontier and as we close out 2014, it’s important for companies to reflect on the strategic initiatives that will impact and accelerate customer success and business results for 2015....

As the Jedi views the Force, so should the CIO view CRM

I predict that the customer-centric era will bring the disappearance of CRM. Does that sound crazy? If so, let me clarify, so as to not confuse “disappearance” with “demise.” Far from becoming extinct, CRM will become so ubiquitous...

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