Forrester Research

Forrester Research is a technology and market research company that provides pragmatic advice to global leaders in business and technology.


Reallocate your time to deliver business technology

There's so much more for you to do as a CIO today. To start with, you're probably still bound up in legacy maintenance. Most shops will spend 72% of their 2015 budget on the IT agenda - the things your firm does with technology,...

Customer privacy is a European CIO priority

Customers value tailored offerings. And consumers are increasingly aware of what Forrester calls the "privacy-personalisation paradox" - that is, the paradox between their desire for personalisation and their desire to keep their data...

Bill Gates should stay quiet during Microsoft CEO transition

Satya Nadella is Microsoft's new CEO. Check. He's the right person for the job, insider, change agent, provocateur.

Preparing for cultural and organisational transformation

Macro trends in technology and shifting customer behavior are giving rise to the connected business — which is not defined by technology but is rather a new style of doing business. The responsibility for transforming a company into a...

Lenovo bets on mobile mind shift and aims to be a digital platform

Lenovo's made three strategic moves in just one month: 1. Buying IBM's x86 server business, 2. Reorganising into four business units – most importantly including one called "ecosystem and cloud group", and 3. Buying Motorola Mobility....

Google bets on Internet Of Things and connected home with Nest purchase

Google's acquisition of Nest has stirred a lot of interest and reaction, some of it misguided. After talking to lots of reporters, here are 10 quick thoughts on why Google bought Nest and what it means.

Compelling content experiences a rich opportunity for Google and Microsoft

In November 2013, we published a report laying out what will be the key points of differentiation between Google Apps and Microsoft Office 365 by 2016. At the core of this report is a simple message: The value of these cloud...

Wearable technology breaking retail distribution model

Smart technology is becoming mainstream very quickly. Not a day goes by without hearing about some new piece of smart technology that can help you get fitter or smarter or improve your life in some other way. In the past week alone,...

2014 cloud computing predictions - Cloud joins formal IT portfolio

In 2013 enterprises got real about cloud computing. In 2014 we will integrate it into our existing IT portfolios - whether IT likes it or not. The moves by DevOps and line of business aren't going to stop and can't be ignored. So 2014...

Enterprise social does not stem email overload

Email overload is a hot topic. Replace "email" in the title of this post with "message" and the point becomes more obvious.

Employee satisfaction and the technology expectation gap

"Happy employees make happy customers," or so the saying goes. Employee satisfaction and engagement are correlated to business outcomes. Finding the right employees, providing them the tools they need to do their jobs, keeping the...

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